Issues, Data, And Analyses Of Racial Profiling Essay - 1

Issues, Data, And Analyses Of Racial Profiling - Essay Example Racial profiling prevents the police from serving the whole community in an effective way. Leaning on one side for racial reasons is detrimental to societal development, and the authority should not tolerate this behavior. Moreover, the continued use of racial profiling could easily lead to racially-motivated violence (Moody 321). This happens when victims’ gang up to face offenders or the offenders collaborate to suppress victims in a particular way. Some highlighted reasons why racial profiling should not be legal law are; the whole idea is morally wrong, police officers would not perform their duties justly, community’s collaboration in cases of crimes reduces, and it may lead to more racial violence. The idea of racial profiling has many visible instances in the United States. Most African-Americans complain that police stops them regularly for check-ups than their white counterparts. The idea is that they are more suspects of terrorism than Americans. This is moral decay in the society which reduces people’s morale in involvement in various economic activities. Instances involving racial profiling in the city are numerous. One citizen reports that â€Å"airport officials pulled his friend aside, and question him before allowing him to take his flight because he is a Muslim-American† (Schmidt 23). This is a practice of racial profiling, and should not be law by all means. Considering the situation in which officials harass ten or more people on the basis of such beliefs; the result is a loss of trust in authority and lawmakers, which also retards societal growth. In some instances, African Americans complain that traffic police stops them regularly for unwarranted c hecks just because of their color.

Analysing a managing change in General Electric

Analysing a managing change in General Electric Renowned scientist Thomas A. Edisson.who established Edison Electric light company in 1878.General Electric company is then took one huge company formation after two of merged in to one of Edison General Electric company and Thomas Houston company in 1892.Then GE is the only company listed in the Dow Jones industrial index. Today GE is a diversified technology, services, and financial services company with operation in more than 100 companies and 3, 50,000 employees worldwide. GE is a multinational which belongs to several companies in different companies headquartered in  Fairfield, Connecticut. Its New York headquarters located at 30 Rockefeller Plaza in  Rockefeller Center, name give is  GE Building  for the projecting GE logo on the roof NBCs headquarters. Main studios are also located in the building. GEs Ecomagination concept attempt worldwide recognition to keep front runner itself as a green company. In current global market GE is stands one of the biggest players in the wind power industry, but not only because of its technological innovative products but also development of product as a environment-friendly like hybrid locomotives. Desalination and water reuse solutions, and photovoltaic cells. The company has set goals for its subsidiary holding companies to decrease their greenhouse gas emissions. GE as Brand GE has got his fourth position of the most recognized brand in the world; worth almost $52 billion.GE.com heighten the value of the brand by the ownership. A performance which places General Electric on Rank 3 of the VB.com Internet Hall of Fame. After appointing New CEO  Jeffrey Immelt, He  had a set of changes in the brand positioning in 2004, He tried to bring some transitional changes as chairman, then he quite successful in some instant also. He made the diversified businesses of GE. The changes included a new corporate color palette, one of them are small modifications to the  GE Logo, a new customized font (GE Inspira), and breakthrough company slogan ,  imagination at work  replacing the longtime slogan  we bring good things to life,  which is composed by David Lucas.. Academic/learning reasons behind GEs choice: The fundamental and important reason behind to chose GE as organization because the companies existence in the market over 130 years. Still they are innovative. They always have been inspiration to other industries, the different kind of delivering the ideas, implementing them. Which always keep them in front.GE expands their horizon in much diversified manner in air and also around the world.GE continues with its tradition of innovations keeping the scale of growth in economy. Companies dramatic discoveries help to redefine the lives. And now GE continues to earn the respect in the business economic world. To keep this informative thread in my mind encourages me to take academic lessons of the company as a learning resource and reasons also. 1.b) Theories and principle which underlie strategic planning. Growth strategy of General Electric. A company follows and obtained the best growth five initiative strategies to create capital efficient growth and to create high margin: 1) Technical Leadership 2) Services 3) Customer Focus 4) Globalization 5) Growth Platforms 1.Technical Leadership Technology is a prior and most preferential sector of companies initiative. Innovation comes in research and development which is a very subjective of this sector. The importance always given to the Technical leadership because it produces high-margin products, which could wins competitive battles and creates new markets. The external marketing forces are always been changing and they are not constant so company have about 2,000 researchers in our Global Research Centers linked to market and customer needs and in constant dialogue with our businesses.As main outcomes of a technical leadership a company made great progress in energy efficiency by introducing four leading products at the mid of 2003: 1) The H Systemà ¢Ã¢â‚¬Å¾Ã‚ ¢ gas turbine 2) 3.6-megawatt wind turbine 3) The GE Evolutionà ¢Ã¢â‚¬Å¾Ã‚ ¢ Series locomotive engine 4) And the GE90-115B jet engine. 2. Services GEs Technical leadership can measure its better accountability is high end margin services for decades for a massive installed base of more than 100,000 long-lived GE jet engines, power turbines, locomotives and medical instruments. But services only work if they make our customers more profitable. In the energy market, GE has accepted the methodology to build and design asset business to improve customers energy efficiency, uptime and environmental performance. This year, our customer Norfolk Southern will begin operating with GEs Precision Dispatch Systemà ¢Ã¢â‚¬Å¾Ã‚ ¢, the rail industrys most comprehensive traffic management system, to improve locomotive availability and customer service. 3. Customer Focus Last year, company has formed a sales and marketing council led by Beth Comstock and Dave Nissen, two of our best growth leaders. Their main agenda includes: aligning our sales force with customer needs; taking Six Sigma to our customers; developing world-class marketing; driving sales force effectiveness; and serving global customers with excellence. One of our successes is in vertical selling, the practice of aligning our offerings in four industries that are critical to GE: healthcare, energy, transportation and retail. They represent $47 billion of industrial revenues and $169 billion of financial services assets. GE brings a unique concept of capabilities to these industries, including products, services, information and financing. In 2003, GE signed a multiyear agreement with New York-Presbyterian Hospital to support them in clinical research operation and help them improve their business. Company has also formed a $2 billion relationship with Emirates Airlines to setup a modernize setup for aircraft and make their assets and people more productive for their better outcomes. Xerox is a best partnership company with GE having strong relationship between them, though the company provides their help in the segment of finance and operating capabilities to improve their marketing strategies. 4. Globalization Since foundation of the company, GE always became a competent in world market with its multiple ideas and effectiveness throughout the globalization. After the formation company has sold its major product outside the U.S, remaining the economic market company sold its product. The company has keeping its own and major one-third of our leadership team global. GE global revenues were almost $74 billion in 2005, up 11%, and should grow 14% in 2007. Company has its different vision to recognize central fact that they know the demand by Global growth requires more than simply shipping products. Company always been committed equally to developing capabilities and relationships in the markets where you want to succeed. In Asian countries GE also commitment to China for its future business.GEs established its Global Research Center in Shanghai to develop the capabilities of Chinese suppliers and technology that GE can use globally. GE is keeping this approach in other developing markets. The company is confident to get revenues from Eastern Europe, Russia and Iraq should grow from $3.5 billion in 2010 to $7 billion in 2015.. 5. Growth Platforms Transform the business model using growth initiatives, such as services and globalization. Finally, apply this theory financial strength to invest in organic growth or acquisitions. GEs Growth Strategy:http://www.ge.com/images/en/ar2003/widgets/spacer.gif Technical Leadership Services Customer Focus Globalization Growth Platform http://www.ge.com/ar2003/chairman/letter_4.jsp 1. d) Models and tools which could be used as a strategic planning and development of GE: SWOT ANALYSYS is a basis method which will help for strategic planning and development OF GENERAL ELECTRIC. SWOT analysis is being discussed below: STRENGTHS Global recognition:   General Electric has ventured into the world market thus gaining global recognition for its unique goods and services Forbes magazine ranked GE as the worlds largest company in year 2009.   In todays business world General Electrics brand is the worlds most recognized brand, and recognition has given it a competitive edge over other companies due to its ability to attract more customers. Excellent Management:   GE utilizes a unique management style, the integrity of management and business operations are divided into business units.   Each business unit plays a distinct role within the company and has its own independent management.   Examples include GE Commercial Finance, GE Equipment Services, GE  Energy, GE Insurance, and GE Consumer Finance among others. This kind of unique management helps to take instant decision and to be more concentric toward its unit managerial functions and helps to increase productivity due to the high level of accountability and efficiency that business unit managers are expected to maintain. Diversity and operation management: GE has invested in a wide range of products whose activities range from technology, energy, automotives, and aviation and home appliances to financial services and insurance services. This kind of diversification shields the company from risks in case of misfortunes. WEAKNESSES Under-performing energy sector: Due to the effect global crisis and fluctuation in fuel prices energy sector is not performing as expected. So the supply shortage because lack of demands and fluctuations in prices of oil and gas have mostly threatened the companys profitability. Threat to flexibility: Sometimes flexibility in the business operations may causes dangerous for a company, because it results in over-stretching which usually slows down decision making.GE having its very huge operation management to do under numerous units which require attention and could prove hard to manage if excessive diversification occurs. OPPORTUNITIES Mergers and acquisitions:   GE has many sources and very much to prove, but sometimes in market there are many competent, result of this GE has performed several mergers in the recent past. These not only help the company to expand globally but to diversify its activities into new areas thus increasing productivity. Research and development: Intensified research and development characterize the GEs activities to maintain a competitive edge over others in the same industry. GE invests substantial amount of resources for relentless efforts to ensure the production of innovative products. THREATS Competition:   Operating in global economic environment  where stiff competition is present is a threat in itself. GE risks losing its customers to competitors .As a large company GE gives importance to control to negotiate with suppliers. They can better manage production to keep prices and profitability high.   Competition could be intensified by product differenciation, better techniques and technology among competitors. Information security: Every company faces a treat of losing confidential and important data through internet hackers, sometimes natural disasters and dishonesty of employess.this could affect the companys activities and cause a slow-down in production. Financial crisis:   Up and downturns in the economy, global financial crisis, seriously effect most companies today, these causes the rises in prices and shrinking bank lending rates have lack in businesses much needed profits and capital respectively. References Chasnoff, D. (1991). Deadly deception: General electric, nuclear weapons and our environment.  Newday. Hurbert, P. (2007).  General electric company profile.  United States: Market Research. Makower, J. (2005). Ecoimagination: Inside GEs power play.  World Changing. Task 2 2.a) Marketing Strategy options used by the General Electric GEs marketing plan is basically designed and explained with 7 Ps of marketing segments. Which are explained below. 1. Product. GEs technology division produces Inappropriate and fire detection products, which also use to card access systems, aircraft replacement parts, jet engines, medical diagnostics, medical imaging as well as patient monitoring equipment. The companys major sector is energy, so it also provides products related to energy infrastructure such as wind turbines, gas turbines, water purification systems, and aircraft engine derivatives. GEs also produced a consumer as well as industrial division such as refrigerators, washers, microwave ovens, residential air conditioners. 2. Price General Electric introduced a Power by the Hour program for its aircraft engines, in recognition that its customers were not specially purchasing its airplane engines, but also they will keep in mind the ability to minimize downtime through its maintenance and service initiatives. There was a increased in a cost pressure in global economy in 2004 due to GE raised prices in for its Infrastructure Water and Process technology customers and it widely affect on citing marketplace conditions for water treatment solutions which made it more expensive to do business. General Electric introduced a concept of healthtmagination, whose initiative involves the reduction of prices in its medical imaging and diagnostics business as a result of reduced customer spending in these areas.    3. Place General Electric is headquartered in Fairfield Connecticut, at 3135 Easton Turnpike. GE has subsidiaries located in Singapore, Mexico, Munich, China and Ontario Canada General Electric has global business projects including Southeast Asia, Northern Asia, Australia,New Zealand, Africa, Latin America and Europe. 4. Promotion Since 2001 GE worked with Responsys, Inc. as the preferred vendor to implement GE Services Networks email marketing programs.    GEs slogan we bring good things to life is among the most recognizable in the world. 5. Process With the assistance from major Boston Consulting Group and McKinsey and company General Electric pioneered the nine cell strategic business screen used to identify the most favorable position with attractive growth opportunities as well as competitor strength. GE managers operate and make their decisions from the companies famous blue books five volumes of detailed guidance. GE management has utilized techniques such as leadership development, Work Out, and Six Sigma. Constant appraisal process has been undertaken every year by GE which is about a 10%.which involves from its bottom of firing to higher level. GE strives to accomplish its goals with four core values in mind: imagine, solve, build, and lead. 6. Physical Evidence GEs physical Evidence can be stated below 1) Huge investments in Russia including equipment fleet with more than 1,500 large units. 2) Crucial investments of infrastructure resources such as oil and gas as well as aviation. 3)GE has made investment in Indonesia to build the infrastructure. 7. People Jeffery Immelt is the current chairman of the board and chief executive officer of GE. The Spirit The Letter is employed an integrity policy which every employee supports with a signed pledge.   General Electric provides an employee and retired employee outlet store with discount products. GE utilizes skills-based customer service routing technology. 2. b) STAKEHOLDERS OF GE Description and function of stakeholders in GE. 1. Emerald Technology Ventures Emerald Technology Ventures is a global leader in clean technology venture capital incepted in year 2000; Emerald is a pioneer which cleanly focused on energy sector which is rapidly emerging clean technology sector and exclusively on innovative technologies in energy, advanced materials and water. Company has been operating from offices in Zurich, Switzerland and Toronto, Canada. Since inception, Emerald has managed three venture capital funds and two venture capital portfolios mandates totaling over EUR 400 million.since the foundation company only invites the global investors include such as a leading financial institutions and multinational corporations. http://www.emerald-ventures.com/aboutUs.aspx 2. KPCB (Kleiner Perkins caufield byers) KPCB is a Venture Capital Firm, but its not only the company who has corporate directives but also they are a creative think tank that helps design new industries that change the world. They have created an exceptional marketplace of ideas where entrepreneurs and inventors come together and brainstorm how to build companies that will redefine the future. Kleiner Perkins is not a commercial investment company but it is more than that. Its partners gave the time, insight, and expertise necessary to help crystallize a long-term vision and corporate strategy for company. And through their network of portfolio companies and personal contacts, KPCBs philosophy of contributing more than just capital is exactly what makes companies experience as an iFund company extremely valuable. 3. Rockport Capital Rockport is a leading venture capital having a partnership with cleantech entrepreneurs which operates in world market. Company has different management operating style involves collaboration with core management teams to achieve faster growth and building its own value in market and bring disruptive technologies. Company operates in global market have a excellent track record which is providing the insights and networks that push forward companies to get more success in world economic era. Rockport categorize its primary focus in some certain business sectors, majors are Energy and Power, Transportation, Resource Effeniciency, Advanced Materials and Green Building. With respect of these companies, Rockport also invests in all stages of development. Energy sector always been a much favorable sector for investment for Rockport. Since this capability sets Rockport apart, the focus on opportunities in which company has leverage these strengths to add value beyond investment capital. http://www.rockportcap.com/our-approach Task 3a) Definition: vision According to Mike Harvey (2009), the vision seeks to provide an ideal future for which the organization strives for. Lambert (1996) as quoted by Harvey (2009) suggests that crafting a vision calls for creativity. He states that a vision should specifically answer direct questions like what will the organization be like in 5 to 15 years times among others. Tom Peters (1987) pontificates that, visions are meant to be clear, inspiring and challenging. From these statements I have developed the vision statement for Dialogue Direct will be the following: Maintaining our Leadership position in the top 5 of UK fundraising organization in a bid to make a difference in the world (Mike Harvey course notes for strategic planning and implementation, 2009) In GE CEO is the first and head of the management. The corporate success depends on the vision districts by the  chief executive  . GE has vision impact on the employees to be accompanied in a dramatic and enduring way.GE always make sure you keep stretch in employees vision, communicate it constantly, underscoring the relationship between management and employee. Definition: Mission statement A well-thought out mission statement guides a companys managers as to which market opportunities to pursue and which fall outside the companys strategic domain (Scott, 2000). A mission is something to be accomplished. Professional Definition: GE does not have a mission statement, per se, but its operating philosophy and business objectives are clearly articulated each year in the Letter to Shareowners, Employees and Customers in the Annual Report.. http://www.ge.com Definition of Objectives: The objectives are declaration of companys purpose and goals (Rea and Rea, 2000). Objectives are meant to create a challenging environment for people who crave to make above average contributions and who imagine to get above average rewards (Bragg, 2006). GEs main objectives are:   1) To facilitate the development of effective energy and environmental strategies related to corporate business policies in Georgia; 2) To facilitate the creation of effective legal, regulatory and structural framework for market oriented reforms and harmonization with best western (EU) standards in the fields of energy and environment protection; 3 )To build public awareness, encourage public participation , in the fields of energy and environmental protection. Definition of values Values   Imagine, solve, build and lead four bold verbs that express what it is to be part of organization. Their action-oriented nature says something about who we are and should serve to energize ourselves and our teams around leading change and driving performance. http://www.csrglobe.com/login/companies/ge.html Professional Definition: Values in GE: While GE has always performed with integrity and values.The values which embody the spirit of GE at its best. Energy and spirit of a company that has the solid foundation to lead change as business evolves. And they express distinctly a code of behavior that guides through that change with integrity. They are a call to action that asks every GE employee to recommit to a common set of beliefs about how we work in our world today, they are based on a continuum of how GE has grown and performed through generations. They are our words and our values in our own voice. 3b) Effectiveness of above three things can be measured in the following ways: Mission, Vision and Values Mission The effectiveness of mission is give a clear way for organization to clarify what it is currently discover to do for its customers or stakeholders. It is like statement of purpose, which create a question What is GE trying to accomplish on behalf of our stakeholders or individual investors? An effective mission statement helps to identify day-to-day operations and as the foundation for future decision-making and to make corporate strategy. Vision The vision is a corporate glance which creates a rallying point for strategic management team to maximize efforts. Organizations vision provides a powerful and inspiring picture of the outcome an organization seeks, at some point in the future. Vision is a key of success and it would be effective if clear and step forward to be achieving goal of organization. Values An organizations value is fundamental and deeply held. Every organization has its intrinsic value and is important to everyone on the management. Values are an implicit part of the promise of organizations future and establish for prospective and existing team members about their expectation from teammates, management and leaders. 3 c) ORGANIZATION CULTURE Definition:- Gareth Morgan has described organizational culture as: The set of the set of beliefs, values, and norms, together with symbols like dramatized events and personalities that represents the unique character of an organization, and provides the context for action in it and by it. http://www.organizationalculture101.com/definition-of-organizational-culture.html GEs organizational culture: GEs organizational culture committed towards its leadership culture, The company believes that employees performance can only flourish in safe and sound environment. This leadership culture can be obtained through system and policies develop communication, maintain the partner employee relationship, privacy and gives surety of health and safety. GE has multidimensional work assessment groups which undergo with different definitions and operating structure give below. 1)Operating with integrity 2)Work and life balance 3)Quality and work life Some of the key characteristics of GEs organizational culture are as follows: A )Individual effort is much more important than group or collective efforts. B) Competition is king internally and externally C) Poor performers lose face publicly ETHICAL VALUES: Definition:- An ethical appeal also referred to as ethos basically has to do with rights or moral values. http://www.tutorvista.com/answers/ethical-values-definition/72821 Ethical Values of GE: Factors: Since the inception of company Internal and External functions of Management GE has been began operating under Thomas Alva Edison. Since then GE has grown and matured as one of the greatest multi- innovator firms in business history with GE has become an international company expanding its services and product around the world. GE has its own ethics of business and values. GEs ethical values reflect in a wonderful example of how external and internal factors like globalization, technology, innovation, diversity, at national and international level will impact the way company managers operate and comply with ethical and compliance issues. GEs ethics impacts directly, not only the four functions of management namely planning, organizing, leading, and controlling but also the four factors globalization, technology, innovation, and diversity are closely related with each other. http://www.tutorvista.com/answers/ethical-values-definition/72821 http://www.writework.com/essay/ge-business-ethics-compliance 3 d) Core competencies: Definition:- It is cluster knowledge and gained abilities from its consistent efforts over the years, which are not easily imitiated.it helps to any organization to be competitive and help to become more creative and able to deliver good services towards customers. After a many years of dedication General Electrics introduced best practices GEs version of benchmarking, reengineering and energetic, highly participative employee-manager retreats, to get more new ideas from employees.  Ã‚  These are which will help GE to be more creative and were aimed at significantly increasing innovation in order to substantially increase productivity.  GE has major and important client is U.S  for many years.When GE applies the theory of core competency it become live and breathe innovation, at the very least, find it fundamental to their successes in the words of Peter Druker Every organization-not just businesses-needs one core competence:  Ã‚  innovation. http://www.winstonbrill.com/bril001/html/article_index/articles/201-250/article220_body.html Critical success factors: Mike Harvey (1984) suggests that, these are factors that are necessary when the company is looking to excel and outperform its competitors. Those are the things customers, shareholders and stakeholders generally value about a business and its activities. Importance of the critical success factors in an organization is because of it can help to focus on the building their capabilities or to identify if there are any lack of ability to build necessary critical success factors. Critical success factors are necessary to the success of General Electric: In world energy market GE compete with some another leading companies. Some rival companies are now to launch new greener products in market to make environment decarbonised.so in my opinion the competition will become more rigid in coming days Critical success factors could be in subject areas of gas turbines and energy efficient lights.GE already introduced its much heralded Ecomaginationproject.but it needs more diversity in above particular independent research. Task 4 4.1a) Amendment strategy in response to change in economic and business climate. GE is always committed to its customers for their better services; on the other side company has also to focus on large scale business opportunities. Though being a being a global leader in a number of high tech industries GE has identified a providing solution to face a problem of the future which could be interest of environmental issues. Therefore Mr.jeffrey has bought a new innovative and creative project namely Ecomagination When GE done analysis upon ecological survey he came on decision that there is a resources problem of global warming and supply of oil and water which were most prominent. And its going to be more demand in coming decades. So avoid future imbalance of certain things GE has started to invest in ecologically friendly alternatives to existing technologies. (Global Energy Formation, Matts Larsson 2009.Pllgrave Macmillan, Page 119) 4. b) GE responded to the changes in its environment. As explained above GE accompanied changes and following their strategies as per creation a innovation Ecomagination.so it can be prove that GE responded to the changes in its environment. The GE ecomagination annual report provides updates on the progress on each of its ecomagination commitments. 1. Double investment in clean research and development   GE invested $1.5 billion on ecomagination RD, reaching the commitment to double our annual investment by 2010 one year ahead of schedule. GE continues to be committed to unleashing new technology.. 2. Increase revenues from ecomagination products   In 2009, ecomagination revenues grew six percent to $18 billion even in a challenging global environment. 3. Reduce its greenhouse gas (GHG) emissions and improve the energy efficiency of its operations   GE reduced its GHG emissions by 22% compared to 2004. GE improved its energy intensity 34% compared to 2004, surpassing the goal of 30% in 2012. http://www.genewscenter.com/Press-Releases/GE-Surpassed-5-Billion-in-Research-Development-Investment-in-ecomagination-Technology-2902.aspx 4 c) As per my concern following will be the major functional areas of GE. 1. Research and Development Department GE Global Research is the hub of technology development for all of GEs businesses having 10 global laboratories organized by scientific disciplines all focused on leveraging technology breakthroughs across multiple GE businesses. GE established laboratories in different continents and their people come from the US, Europe, China and India collaborates and builds on each success. http://www.ge.com/company/research_development.html GE diverse its industrial lab in the world. From aircraft engines to power generation to financial businesses and even television network and movie studios, GE Global Research can leverage technology across industries and across scientific disciplines. http://www.ge.com/company/factsheets/grc.html 2. GEs marketing Department: General Electric is treat

Graduation Speech -- Graduation Speech, Commencement Address

Parents, friends, staff, and fellow graduates, I like that word, graduates. In fact, I like that word so much, that I decided to look it up in the dictionary for the heck of it. And beyond the obvious definitions I found, there was one that plainly stuck out. "To change gradually". Now if you think about it, I guess that sums up all our years of schooling right there. I mean, I can still remember back to first grade and racing home to watch the Teenage Mutant Ninja Turtles defeat Shredder and the evil foot soldiers. Of course, Michelangelo was my favorite because he was the care-free surfer turtle that every boy dreamed of being like. Well, cartoons didn't last long in junior high, and my first real change occurred because of the eventual realization that girls were not brain-sucking aliens and yes, you could talk to them. And Aaron, you can still talk to them. Well, that led to the dances, and let me tell ya, those were some interesting days for me. My first slow dance, consisted of a good 14 inches between me and my unfortunate partner (sorry Michelle). But as we all know, those days didn't last long either and the glory days of high school jumped on us like a varsity sport initiation. From the fire drills in the rain, to those studly guys in cheer skirts, high school was virtually a blur and brought us to the point we are at now. And though all our years of high school flew by with a quiet whisper, there was always this gradual change within us. Every day we developed a clearer picture of who we were and what we wanted to do with our lives. While I guarantee you that most of us won't remember every trigonometric function or who the 11th president was, in the end, it doesn't really matter. This is because the greatness of ... ...ce. Our Football team took 1st in WESCO and went to the playoffs. The Winter Guard took 1st in state with their incredible performance and the Drama department put on two phenomenal plays that drew sellout crowds. Basketball thrilled us all by making it back to the state tournament and the boys soccer team made the playoffs for the first time in over 10 years, just missing a state berth. It's because of our leadership, that the students of Sanders High School now have a renewed sense of pride and spirit. We have brought Sanders back to the top, and blazed a trail for incredible things to come. I love you guys, and from spending four years of high school with ya, I know that each one of us will relentlessly pursue our dreams and stop at nothing to see them become a reality. So look out world, cause the graduating class of 2006, will be a class that you never forget.

Countenance Evaluation Model

Robert E. Stake’s the â€Å"Countenance Model of Evaluation† in Education Evaluation is an important aspect of program development to come up with improvement plan to achieve competitiveness, depending on the judgment of the one who evaluates, or the evaluators. Education being complex is associated with contingencies with consideration to congruence (intentions and observations).This needs adequate scrutiny, rendering both cost measurement and estimation of outcomes since education is a crucial part of society and economy, and its greater effectiveness per unit cost is of high consideration, especially on a given resource constraint, is desirable (Mathison, 2005, p. 90). The so-called Countenance Model of Evaluation, formulated by Robert E. Stake, is a model focusing on the qualitative influences to the traditional quantitative designs, with judgment being maintained as the major function of the one who evaluates.The heart of this model is on the decisions that are com e up with during the evaluation. There are three important phases of program development where this model revolves: antecedent, transaction, and outcome. In the antecedent phase, the consideration is the environmental factors that might affect program outcomes. The effectiveness of the program during implementation is being considered by in the transaction phase on the other hand. When the program has already achieved completion, its effects are being examined in the outcome phase.The evaluation procedure must take into account both judgment and descriptions, both relying on quantitative and qualitative observations. The description may either be absolute or comparative (Snyder, Acker-Hocevar, and Snyder, 2008, pp. 167-168). The strength of this model is that it allows thorough evaluation since it requires the evaluator to give a description of the situations (events, activities, conditions, etc. ) before, during, and after the program implementation (Snyder, Acker-Hocevar, and Snyd er, 2008, p. 168). It is really a helpful feature of this model that it offers flexibility in operation.The approach is holistic in nature, rather than atomistic, with each part being emphasized. Factors are all given attention, with the importance of each factor imposed and selected to gain sensitivity (Burgess, Galloway, and Morrison, 1993, p. 36). References Burgess, Robert G. , Sheila Galloway, and Marlene Morrison. (1993). Implementing In-service Education and Training. Retrieved September 18, 2008, from http://books. google. com/books? id=t949AAAAIAAJ&pg=PA36&dq=countenance+evaluation+model+in+education&as_brr=3&sig=ACfU3U1p1htWqqCorrsxmE_4op-nJA40mAMathison, Sandra. (2005). Encyclopedia of Evaluation. Retrieved September 18, 2008, from http://books. google. com/books? id=sCibBf4Ni1QC&pg=PA167&dq=countenance+evaluation+model&as_brr=3&sig=ACfU3U3JfsrxoDJqDLQ-djt_50iTpK99vQ#PPA167,M1 Snyder, Karolyn J. , Michelle Acker-Hocevar, and Kristen M. Snyder. (2008). Living on the Edge o f Chaos: Leading Schools into the Global Age. Retrieved September 18, 2008, from http://books. google. com/books? id=nmv5mSHlXKQC&pg=PA90&dq=countenance+evaluation+model&as_brr=3&sig=ACfU3U2pfiSKzcKZz7laTIzdLnRjUjd31Q

Cardinal & Ordinal Approach in Economics

Cardinal utility analysisHuman wants are unlimited and they are of different strength. The means at the disposal of a man are not only scarce but they have alternative uses. As a result of scarcity of resources, the consumer cannot satisfy all his wants. He has to choose as to which want is to be satisfied first and which afterward if the resources permit. The consumer is confronted in making a choice. For example, a man’ is thirsty. He goes to the market and satisfies his thirst by purchasing coca’-cola instead of tea. We are here to examine the economic forces which. Make him purchase a particular commodity. The answer is simple. The consumer buys a commodity because it gives him satisfaction. In technical term, a consumer purchases a commodity because it has utility† for him. We now examine the tools which are used in the analysis of. Consumer behavior.Concept of utilityJevons (1835-1882) was the first economist who introduced the concept of utility in economic s. According to him ‘utility’ is the basis on which the demand of an individual for a commodity depends ‘Utility’ is defined as the power of a commodity or service to satisfy human want. Utility thus is the satisfaction which is derived by the consumer by consuming the goods. For example, cloth has a utility for us because we can wear it. Pen has a utility for a person who can write with it. The utility is subjective in nature. It differs from person to person. The utility of a bottle of wine is zero for a person who is non-drinker while it has a very high utility for a drinker.Here it may be noted that the term ‘utility’ may not be confused with pleasure or awfulness which a commodity gives to an individual. Utility is a subjective satisfaction which consumer gets from .consuming any good or service. For example,Poison is injurious to health but it gives subjective satisfaction to a person who wishes to die. We can say that utility is value ne utral.

Frankenstein Essay Essays - Frankenstein, English-language Films

Frankenstein Essay Essays - Frankenstein, English-language Films Frankenstein Essay Frankenstein, by Mary Shelley is a complex novel that was written during the age of Romanticism. It contains many typical themes of a common Romantic novel such as dark laboratories, the moon, and a monster; however, Frankenstein is anything but a common novel. Many lessons are embedded into this novel, including how society acts towards the different. The monster fell victim to the system commonly used to characterize a person by only his or her outer appearance. Whether people like it or not, society always summarizes a person's characteristics by his or her physical appearance. Society has set an unbreakable code individuals must follow to be accepted. Those who don't follow the "standard" are hated by the crowd and banned for the reason of being different. When the monster ventured into a town"...[monster] had hardly placed [his] foot within the door ...children shrieked, and ...women fainted" (101). From that moment on he realized that people did not like his appearance and hated him because of it. If villagers didn't run away at the sight of him, then they might have even enjoyed his personality. The monster tried to accomplish this when he encountered the De Lacey family. The monster hoped to gain friendship from the old man and eventually his children. He knew that it could have been possible because the old man was blind, he could not see the monster's repulsive characteristics. But fate was against him and the "wretched" had barely conversed with the old man before his children returned from their journey and saw a monstrous creature at the foot of t heir father attempting to do harm to the helpless elder. "Felix darted forward, and with supernatural force tore [the creature] from his father..." (129). Felix's action caused great inner pain to the monster. He knew that his dream of living with them "happily ever after" would not happen. After that bitter moment the monster believed that "...the human senses are insurmountable barriers to our union [with the monster]" (138) and with the De Lacey encounter still fresh in his mind along with his first encounter of humans, he declared war on the human race. The wicked being's source of hatred toward humans originates from his first experiences with humans. In a way the monster started out with a child-like innocence that was eventually shattered by being constantly rejected by society time after time. His first encounter with humans was when he opened his yellow eyes for the first time and witnessed Victor Frankenstein, his creator, "...rush out of the [laboratory]..." (56). Would this have had happened if society did not consider physical appearance to be important? No. If physical appearance were not important then the creature would have had a chance of being accepted into the community with love and care. But society does believe that physical appearance is important and it does influence the way people act towards each other. Frankenstein should have made him less offending if even he, the creator, could not stand his disgusting appearance. There was a moment however when Frankenstein "...was moved..." (139) by the creature. He ".. .felt what the duties of a creator..." (97) were and decided that he had to make another creature, a companion for the original. But haunting images of his creation (from the monster's first moment of life) gave him an instinctive feeling that the monster would do menacing acts with his companion, wreaking twice the havoc! Reoccurring images of painful events originating from a first encounter could fill a person with hate and destruction. We as a society are the ones responsible for the transformation of the once child-like creature into the monster we all know. The public needs to know that our society has flaws and they must be removed before our primal instincts continue to isolate and hurt the people who are different. With such a large amount of technology among us, some people may wonder why such an advanced civilization still clings on to such primitive ways of categorizing people.

Free Essays on How Democratic Is Andrew Jacksom

â€Å"How Democratic Was Andrew Jackson?† Andrew Jackson’s belief in Democracy was that all branches and agencies of the government must listen to and follow the wishes of the people. He wanted to change the way the country had been run before he took charge. He didn’t think that the people were really getting there fair say on things. Andrew Jackson was very Democratic because he wanted the people to have more say and power in the government, he wanted to extend our boundaries so that people could move more out west, and he wanted the national bank to be ran differently than it was. Andrew Jackson thought that our country wasn’t Democratic enough so when he campaigned he told the people that he will listen to them and do there will. He believed that the people in office before him did a terrible job of this. In the year 1816, the people chose presidential electors by legislature, and by the year 1832, most of the presidential electors were chose by the people except in one state only which was South Carolina. Then again in 1836, the presidential electors were chose by the people in all but one state which was once again South Carolina. (Document 1.) Then on December 8, 1829, in a letter to congress Jackson said, â€Å"In a country where offices are created solely for the benefit of the people, no one man has any more†¦right to (government jobs) than another.† This shows that he believes that any citizen of the country has a right to be in the government. The second reason that Andrew Jackson was Democratic was that he wanted to extend our country for the people. He wanted the Indians to move out west to what is now Oklahoma so more Americans could move off of the east coast and develop our country more. A lot of people today say that this was a terrible dictator thing to do, but really it wasn’t he told them that they could stay in the condition that they obeyed our laws. (Document 8.) He also paid the Indians who decided ... Free Essays on How Democratic Is Andrew Jacksom Free Essays on How Democratic Is Andrew Jacksom â€Å"How Democratic Was Andrew Jackson?† Andrew Jackson’s belief in Democracy was that all branches and agencies of the government must listen to and follow the wishes of the people. He wanted to change the way the country had been run before he took charge. He didn’t think that the people were really getting there fair say on things. Andrew Jackson was very Democratic because he wanted the people to have more say and power in the government, he wanted to extend our boundaries so that people could move more out west, and he wanted the national bank to be ran differently than it was. Andrew Jackson thought that our country wasn’t Democratic enough so when he campaigned he told the people that he will listen to them and do there will. He believed that the people in office before him did a terrible job of this. In the year 1816, the people chose presidential electors by legislature, and by the year 1832, most of the presidential electors were chose by the people except in one state only which was South Carolina. Then again in 1836, the presidential electors were chose by the people in all but one state which was once again South Carolina. (Document 1.) Then on December 8, 1829, in a letter to congress Jackson said, â€Å"In a country where offices are created solely for the benefit of the people, no one man has any more†¦right to (government jobs) than another.† This shows that he believes that any citizen of the country has a right to be in the government. The second reason that Andrew Jackson was Democratic was that he wanted to extend our country for the people. He wanted the Indians to move out west to what is now Oklahoma so more Americans could move off of the east coast and develop our country more. A lot of people today say that this was a terrible dictator thing to do, but really it wasn’t he told them that they could stay in the condition that they obeyed our laws. (Document 8.) He also paid the Indians who decided ...

How Blue Lava Works

How Blue Lava Works Indonesias Kawah Ijen volcano has gained internet fame for Paris-based photographer  Olivier Grunewalds photographs of its stunning electric blue lava. However, the blue glow doesnt actually come from lava and the phenomenon isnt restricted to that volcano. Heres a look at the chemical composition of the blue stuff and where you can go to see it. What Is Blue Lava? The lava that flows from the Kawah Ijen volcano on the island of Java is the usual glowing red color of molten rock flowing from any volcano. The flowing electric blue color arises from the combustion of sulfur-rich gases. Hot, pressurized gases push through cracks in the volcano wall, burning as they come into contact with air. As they burn, sulfur condenses into a liquid, which flows downward. Its still burning, so it looks like blue lava. Because the gases are pressurized, the blue flames shoot up to 5 meters in the air. Because sulfur has a relatively low melting point of  Ã‚  239 °F (115 °C), it can flow for some distance before solidifying into the familiar yellow form of the element. Although the phenomenon occurs all the time, the blue flames are most visible at night. If you view the volcano during the day, it wouldnt appear unusual. Unusual Colors of Sulfur Sulfur is an interesting non-metal that displays different colors, depending on its state of matter. Sulfur burns with a blue flame. The solid is yellow. Liquid sulfur is blood red (resembling lava). Because of its low melting point and availability, you can burn sulfur in a flame and see this for yourself. When it cools, elemental sulfur forms a polymer or plastic or monoclinic crystals (depending on conditions), that spontaneously change into rhombic crystals. Make Plastic SulfurMake Sulfur Crystals Where To View Blue Lava The Kawah Ijen volcano releases unusually high levels of sulfuric gases, so its probably the best place to view the phenomenon. It is a 2-hour hike to the rim of the volcano, followed by a 45-minute hike down to the caldera. If you travel to Indonesia to see it, you should bring a gas mask to protect yourself from the fumes, which may be harmful to your health. Workers who collect and sell the sulfur typically do not wear protection, so you can leave your mask for them when you leave. Although the Kawah volcano is most readily accessible, other volcanoes in the Ijen may also produce the effect. Although it is less spectacular at other volcanoes in the world, if you view the base of any eruption at night, you may see the blue fire. Another volcanic location known for the blue fire is Yellowstone National Park. Forest fires have been known to melt and burn sulfur, causing it to flow as burning blue rivers in the park. Traces of these flows appear as black lines. Molten sulfur may be found around many volcanic fumaroles. If the temperature is high enough, the sulfur will burn. Although most fumaroles arent open to the public during the night (for fairly obvious safety reasons), if you live in a volcanic region, it might be worth watching and waiting for sunset to see if there is blue fire or blue lava. Fun Project To Try If you dont have sulfur but want to make a glowing blue eruption, grab some tonic water, Mentos candies, and a black light and make a glowing Mentos volcano.

Finance 4 Essay Example | Topics and Well Written Essays - 750 words

Finance 4 - Essay Example The main hurdle in the establishment of the enterprise was the maintenance of the quality of the fast food and the regular supply of the high quality poultry and other raw food material. The other important factors being the disciplined and trained labor, instilling confidence in its Chinese partners and American counterparts regarding the vast potential for fast food chain, strategic market location for its outlet in an area that would not only attract local population but would also provide foreign tourists with quality American fast food. Last but not the least important factor was creating interest in the new concept of fast food which was hitherto an unknown culture among the Chinese populace. Emerging markets are crucial in the era of globalization and can be defined as the new area with high income and where the demand for the product can be created with relative success. Cases of developing economies like China and India are prime examples that have huge potential for developing markets. China, with its fast developing economy, is a strong emerging market that has tremendous scope for the multinational companies. In the recent findings by Sheer (2000), it is seen that several factors like international trading culture, Chinese values and China’s economical, political and managerial environment are the main proponents of conflicts in business negotiations with China. As Chief Financial Officer of KFC, major concern for financing expansion of our interests in China would mainly comprise of finding appropriate partnership with local agents who have strong foothold in Chinese market. Efforts would be made to build trust and understanding among its counterparts by creating extensive awareness and interest in the streets for fast food so that entering into strategic partnership with prospective agents and entrepreneurs becomes easier. Efforts would also be made to involve local entrepreneurs into long-term

What is Fannie Mae and Freddie Mac. What was their mission, and how Research Paper

What is Fannie Mae and Freddie Mac. What was their mission, and how did it influence the whole financial meltdown in 2008 What is going on right now with them - Research Paper Example This in turn, made ownership of affordable housing easily and widely available. The company allows its clients to reinvest their property and assets in order to earn more profit and thus, increase the number of money lenders in the market. Fannie Mae also assisted banks in issuing a greater number of housing loans. Since 1968, Fannie Mae has become a publicly traded organization and has held the monopoly of the mortgage market for as long as thirty years since its inception. In 1970, Fannie Mae acquired a higher status in the market and now got the authority to buy private mortgages. Also, the federal government created the another similar firm, the Federal Home Loan Mortgage Corporation, more commonly known as Freddie Mac in 1970 with the aim to compete with and thus help improve the standards of Fannie Mae in the market (Kate). The company started its work by buying mortgages in the market, pooling them up and selling them to the investors with a ‘backing security’. This allowed the lending money available in the market to increase and hence, more home purchases to be available for the customers. Together, the two companies brought great and rapid changes to the US economy. They formed a type of liquid market for the mortgages which defined a very important new rule in the market according to which, the financial institutions did not have to hold on to the mortgages and could easily sell them in the market (Peter 18). In this way, the funds of the companies were freed and they could use it to make further additional mortgages. Thus, the Fannie Mae and Freddie Mac together had a very positive impact on the business market (Duhigg, Friday). Rates of home ownership were also increased in the country and the companies earned large profits in the mere space of two decades. They raised enough money that allowed them to buy mortgages from a number of varied sources which included both pension and mutual funds and also, the

Customized bags Industry for Entrepreneurship class Essay

Customized bags Industry for Entrepreneurship class - Essay Example When shopping for a gift, consumers look for a selection that will make a lasting impression on the minds. Consumers perceive personalized gifts as value for money. In the face of global warming, depleting natural resources and increasing concern among the nature activists, the environment friendly custom bag industry upholds a good opportunity for willing investors and enthusiastic entrepreneurs to venture into. The objective is to start small and gradually scale growth. The method devised to enter the custom made bags industry is to set a web platform whereby customers will login to the website also choose the size and type of bag they want and then choose their favourite design or upload their personal photographs or set the names to be printed on the bag. However the crux of the plan is to provide only eco-friendly bags made from paper, jute and other natural fibres. Customers will also have the option to choose from a range of fashion bags made from post-consumption and industrial waste. Our website works as a bridge between the manufacturers of eco-friendly bags, designers and potential customers. Once an order is processed the bags will be customized using in-house expertise in printing and sewing and thereby delivered at the door step of the customer. To start off with we would cater to the needs and requirements of both retail and corporate clients. Retail customers would comprise today’s fashionable youths who value fashion accessories but at the same time are committed to keep the environment clean. The customized eco-friendly bags apart from serving their generic functionality also add a personal statement to the user. These custom made fashionable bags speak for themselves and gives the user his or her individuality. These bags can also be used as excellent gift items and this is where the corporate clients come into the picture.

Entrepreneurial Behavior and Learning Essay Example | Topics and Well Written Essays - 3500 words

Entrepreneurial Behavior and Learning - Essay Example The process of entrepreneurship is complicated with the existence of various other factors such as risk, chaos, information asymmetries, resource scarcity, uncertainties, paradoxes and confusion. Successful entrepreneurship can be developed only when all the three components are arranged in a proper fit. An entrepreneur has to face the challenge of manipulating and influencing the factors affecting the process of entrepreneurship so that he can improve the chances of success of the venture. Since opportunities seldom wait, right timing of the recognition of the opportunity becomes critically important for any entrepreneur. Literature has identified a number of factors influencing the process of entrepreneurship, which include creativity, optimism, information search, alertness, social networking and prior knowledge. Based upon the presence of some of these personal traits and by adapting to the circumstances, entrepreneurs are able to work their ways to recognizing profitable ventures and convert them into operable business ventures. However, the question remains as to which are the ones out of these factors that affect the learning behavior of entrepreneurs. This report based on the interview with a young entrepreneur who has successfully ventured his business in the information technology sector examines the entrepreneurial behavior and learning in practice. Psychological Base of Entrepreneurial Behavior The first question was a general one asking the entrepreneur to elucidate his personal opinion on the psychological base of entrepreneurial behavior. From the answer given by the interviewee, the following points emerge. The personality characteristics of entrepreneurs will share some common features. There are different such features like the need for achievement risk taking propensity, locus of control and work values which shape the entrepreneurial intentions of individuals. There is another dimension to the psychological base of entrepreneurship behavior, which deals with other psychological characteristics of entrepreneurs such as the problem solving style, innovativeness in approach, following role models, acquiring work experience, educational background and perceptions of individuals (Liang & Dunn, 2004). In this context, it is to be recognized that behavior is influenced by the way the external world is represented in the mind of an individual. It is also influenced by the exercise of different choices by the individual in pursuit of his different occupational intentions. It is important to have a look at the term entrepreneur, which is defined differently from entrepreneurship. Some researchers have defined entrepreneur as one who recognizes an opportunity and gathers the resources necessary for acting on the opportunity identified by him. Another definition brings together the innovative behavior and the strategic management practices of an entrepreneur and it identifies different strategic actions of an entrepreneur. They are: (i) introduction of new products and services, (ii) introduction of new production processes, (iii) exploring new markets or expanding the existing markets, (iv) identifying new supply sources, and (v) reorganization of industrial enterprises (Gartner, 1989; Sexton & Smilor,

Cloud Development Essay Example | Topics and Well Written Essays - 1500 words

Cloud Development - Essay Example As the temperature decreases the molecules lose some of their energy, and compress onto particles in the atmosphere, shaping clouds. Water molecules are stored in the atmosphere in all three states of matter. Water vapor in the atmosphere is commonly referred to as humidity. If liquid and solid forms of water can overcome atmospheric updrafts they can fall to the Earth's surface as precipitation. The formation of ice crystals and water droplets occurs when the atmosphere is cooled to a temperature that causes condensation or deposition. Four processes that can trigger such atmospheric cooling are oro-graphic uplift; convectional uplift; air mass convergence; and energy loss. [01] Precipitation can be defined as any aqueous deposit, in liquid or solid form, that develops in a saturated atmospheric environment and generally falls from clouds. A number of different precipitation types have been classified by meteorologists including rain, freezing rain, snow, ice pellets, snow pellets, and hail. Fog represents the saturation of air near the ground surface. Classification of fog types is accomplished by the identific ation of the mechanism that caused the air to become saturated. [01] The distribution of precipitation on the Earth's surface is generally controlled by the absence or presence of mechanisms that lift air masses to cause saturation. It is also controlled by the amount of water vapor held in the air, which is a function of air temperature. A figure is presented that illustrates global precipitation patterns. Clouds and Their Formation: A cloud can be defined as a visible mass of condensed droplets, frozen crystals suspended in the atmosphere above the surface of the Earth. More importantly, these clouds can also occur as masses of material in interstellar space, where they are called interstellar clouds and nebulae. [02] On Earth the condensing substance is typically water vapor, which forms small droplets or ice crystals, typically 0.01 mm in diameter. [02] When surrounded by billions of other droplets or crystals they become visible as clouds. Dense deep clouds exhibit a high reflectance (70% to 95%) throughout the visible range of wavelengths: they thus appear white, at least from the top. Cloud droplets tend to scatter light efficiently, so that the intensity of the solar radiation decreases with depth into the cloud, hence the gray or even sometimes dark appearance of the clouds at their base. [02] Thin clouds may appear to have acquired the color of their environment or background, and clouds illuminated by n on-white light, such as during sunrise or sunset, may be colored accordingly. In the near-infrared range, clouds would appear darker because the water that constitutes the cloud droplets strongly absorbs solar radiation at those wavelengths. [02] Types of Clouds: Although there are many types of clouds with respect to their different characteristics, clouds are mainly divided into three major classifications. These are as under, Cirrus Clouds: The name originates from the Latin word meaning "curl of hair". These feathery clouds form very high up in the sky (at altitudes between 5 km and 14 km) where it is very cold. [03] They are therefore made up of tiny ice crystals rather than water droplets. Cirrus clouds occur in warm air which is being slowly lifted over a large area by an approaching cold front, and they

Marketing Strategies of Samsung Electronics and Apple Incorporated Essay

Marketing Strategies of Samsung Electronics and Apple Incorporated - Essay Example Due to the heightened competition, both Samsung Electronics and Apple Inc. have embarked in strategic marketing operations over the past five years in a bid to woo more customers. They have done this through the consideration of certain aspects of strategic marketing that include market segmentation into various unique products such as the smartphone for Samsung and the iPad for Apple. In this case, the companies consider special target markets for their products by looking at both the micro-environmental and macro-environmental aspects of their markets. The findings show that through strategic marketing approaches that include positioning and targeting strategies, the two companies have been able to stay afloat in the competitive market of electronics industry. Every organization that operates in the business environment understands the significance of applying good marketing strategies in order to gain a competitive edge in the market (Ottman, 2011). In most business enterprises, m arketing comes in as a first priority as it ensures that customers are adequately satisfied through regular contends and improvements (Doyle, 2008). Although virtually every market environment experiences varying degrees of competition, the competition so encountered at the global market is normally intense to the extent that call for extraordinary marketing strategies (Groucutt, Forsyth, & Leadley, 2004). Concerning the multinationals that deal with a wide range of products, certain crucial marketing principles and practices give them an edge, as their main intention is to appeal to a diverse clientele across the globe (Park & Gil, 2006). ... virtually every market environment experiences varying degrees of competition, the competition so encountered at the global market is normally intense to the extent that call for extraordinary marketing strategies (Groucutt, Forsyth, & Leadley, 2004). Concerning the multinationals that deal with a wide range of products, certain crucial marketing principles and practices give them an edge, as their main intention is to appeal to a diverse clientele across the globe (Park & Gil, 2006). With this in mind, it is prudent to define marketing as the whole process involves in the communication of certain values of products and / or services to target customers (Doyle, 2008). This is normally with the intention of increasing the sales margin and the customer base that are key aspects to any business enterprise (Burrow & Bosiljevac, 2012). Perhaps it is worthy to note that some of the renowned international companies have over the years engaged in intensive and extensive marketing effort in a bide to lure more customers thereby increasing their sales and profit margins (Groucutt, Forsyth, & Leadley, 2004). These include but not limited to Samsung Electronics and Apple incorporated that operate on a global platform with most of their products being of electronic nature. While Samsung manufactures, distributes, and sells, electronic products ranging from computers, televisions, cameras, to radios (Park & Gil, 2006), Apple Inc. does the same with most of its branded products including the iMac, iPod, iPad, and iPhone (Apple Inc., 2013). The purpose of this report is to explore marketing strategies of Samsung electronics and Apple Inc. borrowing heavily from the theories and principles of marketing in the critical evaluation. Industry background The electronics industry is a wide

Cloud Development Essay Example | Topics and Well Written Essays - 1500 words

Cloud Development - Essay Example As the temperature decreases the molecules lose some of their energy, and compress onto particles in the atmosphere, shaping clouds. Water molecules are stored in the atmosphere in all three states of matter. Water vapor in the atmosphere is commonly referred to as humidity. If liquid and solid forms of water can overcome atmospheric updrafts they can fall to the Earth's surface as precipitation. The formation of ice crystals and water droplets occurs when the atmosphere is cooled to a temperature that causes condensation or deposition. Four processes that can trigger such atmospheric cooling are oro-graphic uplift; convectional uplift; air mass convergence; and energy loss. [01] Precipitation can be defined as any aqueous deposit, in liquid or solid form, that develops in a saturated atmospheric environment and generally falls from clouds. A number of different precipitation types have been classified by meteorologists including rain, freezing rain, snow, ice pellets, snow pellets, and hail. Fog represents the saturation of air near the ground surface. Classification of fog types is accomplished by the identific ation of the mechanism that caused the air to become saturated. [01] The distribution of precipitation on the Earth's surface is generally controlled by the absence or presence of mechanisms that lift air masses to cause saturation. It is also controlled by the amount of water vapor held in the air, which is a function of air temperature. A figure is presented that illustrates global precipitation patterns. Clouds and Their Formation: A cloud can be defined as a visible mass of condensed droplets, frozen crystals suspended in the atmosphere above the surface of the Earth. More importantly, these clouds can also occur as masses of material in interstellar space, where they are called interstellar clouds and nebulae. [02] On Earth the condensing substance is typically water vapor, which forms small droplets or ice crystals, typically 0.01 mm in diameter. [02] When surrounded by billions of other droplets or crystals they become visible as clouds. Dense deep clouds exhibit a high reflectance (70% to 95%) throughout the visible range of wavelengths: they thus appear white, at least from the top. Cloud droplets tend to scatter light efficiently, so that the intensity of the solar radiation decreases with depth into the cloud, hence the gray or even sometimes dark appearance of the clouds at their base. [02] Thin clouds may appear to have acquired the color of their environment or background, and clouds illuminated by n on-white light, such as during sunrise or sunset, may be colored accordingly. In the near-infrared range, clouds would appear darker because the water that constitutes the cloud droplets strongly absorbs solar radiation at those wavelengths. [02] Types of Clouds: Although there are many types of clouds with respect to their different characteristics, clouds are mainly divided into three major classifications. These are as under, Cirrus Clouds: The name originates from the Latin word meaning "curl of hair". These feathery clouds form very high up in the sky (at altitudes between 5 km and 14 km) where it is very cold. [03] They are therefore made up of tiny ice crystals rather than water droplets. Cirrus clouds occur in warm air which is being slowly lifted over a large area by an approaching cold front, and they

Article Critique Essay Example | Topics and Well Written Essays - 500 words

Article Critique - Essay Example It is difficult to argue with the position Adler takes. Today’s media reports are filled with stories of children as both victims and authors of serious crimes. Both scenarios indicate that children are exposed to conduct that entirely adult in nature, with the result that the innocence of childhood is lost. Adler writes of the measures that parents and adults in general take to protect children from crime. These measures involve a stream of â€Å"hyper-vigilance† . (Adler) Fear of crimes against children are unrealistic given that there are diseases that claim the lives of children far more frequently than crimes. (Adler) This is perhaps the only point that Adler makes that invokes dissension. Fear of crime against children can never be underestimated. Children are vulnerable to crime and require adult protection and supervision. When a child is given free licence to traverse on his or her own, they are always potential victims. However, Adler is right in his observation that children have become hostages and imprisoned in their homes. There are parents who attach a leash to their children at the mall to guard against abductions. (Adler) Today’s adults have taken protection to the extreme. Children are cautioned to the point of exhaustion against the harm that can befall them. In one case, Adler notes that one family went beyond merely setting alarms in the cars and in their home. They have even fixed alarm systems on members of the family. (Adler) These kinds of measures cause undue fear and alarm for children and are entirely unnecessary. The best approach to guarding against the risk of harm is to ensure that small children are never left without adult supervision. There is no logical reason for raising the alarm with small children. Adult responsibility toward small children includes protecting them from

The Importance Of Wastewater Treatment Environmental Sciences Essay

The Importance Of Wastewater Treatment Environmental Sciences Essay Water scarcity is the major problem that is faced all across the world. Although 2/3rd of the earths crust is made up of water but all this water is not available for drinking and for other human activities as either it is locked in the form of ice or present in the form of vast saline oceans and seas. It has been found out that 97% of the total water is salty that is of no use to human and animals (except marine animal) and the remaining three percent is available as freshwater. More than half of this three percent is locked in glacier and less than 0.01% is available as fresh water. So water resources are less as compare to human demand for water. Above this, the major part of water that can be consumed is getting polluted because of human activities. This polluted and untreated water is causing abundant water borne diseases. Then the world is facing a huge climatic change which is further aggravating the water problem. Some of the regions are getting more rain water than earlier and some are getting almost negligible. Experts even believe that the next World War would not be for oil or land but it will be for water. Also because of improper use of water and lack of water treatment, the problem of water crisis will further increase where 884 million people are already not getting easy access to safe drinking water. And a further 2.5 billion people are getting difficult access to water for disposable and sanitation. Agriculture is also overusing and polluting the ground water thus depleting the natural source of water. So here water treatment plants will play important role. Water crisis at present is the biggest problem according to the United Nations. Almost 25 countries of Africa, parts of China, Peru and Brazil in Latin America, some parts of Middle East like Iran, Chile, Mexico, and Paraguay are some of the countries that are facing the water crisis. Even other parts of the world are facing the varied levels of the water crisis. Because of acute shortage of water, the food problems are getting aggravated. About 40 million people in Africa are facing the problem of food shortage. It is expected that if the similar conditions will persist then there will be 500 million till 2025 who will suffer from these problems. Nature has its role but the major water problem is arising because of its increasing consumption and faulty usage. Major chunk of the problem can be solved if the wastewater treatment is taken very seriously and precautions at every step are taken to improve the water quality. The supply and demand The demand for fresh clean water delivered to our homes is ever increasing as more and more residential homes are being established. Although 70% of the world is covered with water, only 1% is fresh water and thus raises a need to recycle waste water to satisfy our needs. Efforts to continuously recycle waste water are always stressed upon as a shortage would mean a disaster in heavily populated areas. Governments have committed billions towards research and development to such projects. Fresh water is also needed in agriculture. The demand for water in this sector is very high as farmer need fresh water for crops and cattle. Therefore, stresses the demand for sewage water treatment plants to be built. Water from rivers and lake are inadequate to provide water for farm and residences alike. The supply of sewage water treatment facilities are slowly dwindling. A crisis may arise from a lack of sewage water treatment plants as this would greatly reduce the supply of fresh water. Governments are desperately trying to keep up with the pace of development of the population but are slowly lagging behind. The supply of fresh water will be adequate for the next few years but if the development of sewage water treatment plant continues at its current pace it without a doubt a shortage would take place. Furthermore, the agriculture industry will be greatly impacted and the supply of food will go down as well leading to famine due to a shortage of water. The prospects of this industry The wastewater treatment industry most probably will be successful in future due to presence of new wastewater treatment technologies. Advanced Immobilized Cell Reactor technology is one of the new technologies which immobilize the organisms such as bacteria in the pores of the carbon matrix. This process can avoid the immobilized organisms from shock load application as the diffusion of the pollutants from bulk fluid phase to organisms follows Ficks law. Through conventional biological wastewater treatment, infinite electrical energy and vast land area are being consumed. Besides that, a huge investment in electromechanical equipment is involved which will bring about a huge total cost of operation. Generally, the total cost of operation for new technology is lowered compared to the convention technology. By using the new technology, the total cost of operation can be cut down to approximately 50 percent of the total cost of conventional treatment. Furthermore, the biological oxygen demand and chemical oxygen demand are reduced by 94 percent and 90 percent respectively. Oxygen consumption in the new technology is lower than in conventional technology. The oxygen gas is supplied in the form if compressed air from the bottom of the reactor. Both liquid and gas streams are in counter-current direction which facilitates the oxidation of dissolved organics and desorbs the converted products. This is to make sure the activated carbon keep up its activity throughout the process. Moreover, with all those new wastewater technologies such as Advanced Oxidation Process, NERV (Natural Endogenous Respiration Vessel), Wet oxidation and many others processes, wastewater treatment can be done efficiently. For instant, through the new technologies less land is required to use to build plant; the power consumption is lowered. Besides that, the requirement for electrical and mechanical equipment is lower compared to conventional technology. In a conclusion, wastewater treatment industries have a good prospect in the future with the help of new technologies. By using all those new technologies, waste water treatment can be done efficiently with lower overall lifecycle costs, lesser energy and equipment needed. We are sure that there is more new technologies will be invented in order to improve the wastewater treatment. The impact on the environment When the waste water is mixed with the waste materials such like garbage, household waste, toilets liquid and disposable things, the resulting product called sewage or waste water. This sewage water is normally will undergo a few process before it is release to the environment but there are still some impact on the environment. One of the impacts on the environment is agricultural impacts. The sewage water contains salts which is soluble that may accumulate in the root zone with possible harmful effect on soil health and crop yield. The physical and mechanical properties of the soil, such as dispersion of particle, stability of aggregates, soil structure and permeability are very sensitive to the types of exchangeable ions present in irrigation water. Thus, when effluent use is being planned, several factors related to the soil properties must be taken into consideration. On the other hand the effect of dissolved solids in the irrigation water on the growth of plants is also another aspect of agriculture which we have to concern. Dissolved salts increase the osmotic potential of soil water and increase the osmotic pressure of the soil solution which increases the growth and the yield of most plants decline progressively as osmotic pressure increases. In addition the one of the environment impact is ecological impact where the drainage water from waste water irrigation schemes drains particularly into small confined lakes and water bodies and surface water, and if phosphatesin the ortho phosphate form are present, the remains of nutrients may cause eutrophication. Here the overloading organic materials resulting in decrease in dissolved oxygen may lead to changes in the composition of a aquatic life such as fish deaths and reduced fishery. The eutrophication potential of waste water irrigation can be assessed using biological indices, which in turn can be qualified in monitory units using economic valuation techniques. The hidden impact on the environment is the increase on the production of green house emissions. The large agriculture reuse project might cause to the environmental externalities associated with pumping water uphill which emits greenhouse gas. Another impact is on the health. The sewage water contains pathogenic microorganisms like bacteria, viruses, protozoans and parasitic worms, the diseases and signs related with such infection are also diverse including typhoid,dysentry and cholera, diarrhea and vomiting. the concentration of he pathogens in waste water is dependent on the source population and the susceptibility to infection varies from one population to another. So basically he waste water is actually harm for the nature even though its treated and release to the environment so as a human being we should not dispose the waste into the water thus our water will be clean and the cost of the treatment can be reduced. The Processes involved in this industry Pre-Treatment(prepared by Brian Lee CL, 0902669) Pre-treatment consists of three sub-stages which are Screening, Grit Removal and Fat and Grease Removal. Pre-treatment is done to remove materials which are easily collected such as debris, leaves and trash which would damage or clog up pumps and skimmers of the primary treatment. Screening is used to remove large objects such as leaves, twigs and cans in the sewage stream. This is normally done with a giant mechanical rake bar which is automated. The rake bar revolves around a central axis at a rate varying on the accumulation and flow rate of the sewage stream. The screens vary in sizes to optimize solid removal. Objects accumulated are collected and disposed in landfills. Grit is minute granules such as sand or stone. The wastewater is channeled to a chamber where to velocity of the water is adjusted so that the grit would settle at the bottom of the chamber. Grit may cause damage to the pumps or other equipment. Grit removal may not necessary in smaller plant. Fat and grease are groups of compounds which are generally insoluble in water. The fat and grease are normally found floating on the surface of the water. In some plants, the fat and grease are removed by using skimmers to collect the fat and grease on the surface of the water in a small tank. However this can also be done in the Primary treatment stage in the same manner. 2) Primary treatment (prepared by Tan HY, 0903497) Primary wastewater treatment is the second step in the wastewater treatment process ahead of the preliminary treatment of a headworks, involves the physical separation of suspended solids from the wastewater flow using primary clarifiers. The objective of primary treatment is the removal of settle able organic and inorganic solids by sedimentation, and the removal of materials that will float (scum) by skimming. Approximately 25 to 50% of the incoming biochemical oxygen demand (BOD5), 50 to 70% of the total suspended solids (SS), and 65% of the oil and grease are removed during primary treatment. Some organic nitrogen, organic phosphorus, and heavy metals associated with solids are also removed during primary sedimentation but colloidal and dissolved constituents are not affected. The effluent from primary sedimentation units is referred to as primary effluent. On the other hand, primary treatment is the minimum level of reapplication treatment required for wastewater irrigation. It may be considered sufficient treatment if the wastewater is used to irrigate crops that are not consumed by humans or to irrigate orchards, vineyards, and some processed food crops. However, to prevent potential nuisance conditions in storage or flow-equalizing reservoirs, some form of secondary treatment is normally required  in  these countries, even in the case of non-food crop irrigation. It may be possible to use at least a portion of primary effluent for irrigation if off-line storage is provided. Primary sedimentation tanks or clarifiers may be round or rectangular basins, typically 3 to 5 m deep, with hydraulic retention time between 2 and 3 hours. Settled solids (primary sludge) are normally removed from the bottom of tanks by sludge rakes that scrape the sludge to a central well from which it is pumped to sludge processing units. Scum is swept across the tank surface by water jets or mechanical means from which it is also pumped to sludge processing units. 2) Secondly treatment (prepared by Harintharan S, 1101379) The secondary treatment in this sewage treatment is one of the most important part in this process. This process is basically designed to remove the waste product from the sewage. This system is also classified as fixed-film  or suspended-growth  systems. The secondary treatment contain a few processes, the 1st process is activated sludge. This activated sludge is majority from the plants which encompass the variety of mechanisms and processes that use dissolve oxygen  to promote the growth of biological flock that substantially removes organic material. This process basically change the ammonia  to  nitrite  and  nitrate  and ultimately to  nitrogen  gas. The 2nd process is this treatment is the Surface-aerated basins also known as Lagoons. This process basically removes the BOD from the sewage water. In an aerated basin system, the aerators provide two functions: they transfer air into the basins required by the biological oxidation reactions, and they provide t he mixing required for dispersing the air and for contacting the reactants (that is, oxygen, wastewater and microbes).However, they do not provide as good mixing as is normally achieved in activated sludge systems and therefore aerated basins do not achieve the same performance level as activated sludge units. The biological oxidation in the Surface-aerated basins is sensitive to the temperature and the rate of reaction increase with the temperature. The suitable temperature for this process is in between  0  °C and 40  °C. Besides that the constructed wetland is one of the process also. This process is a process which cleans the drainage of animals and used to recycle the waste water. The constructed wetland are known to be highly productive systems as they copy natural wetlands, called the Kidneys of the earth for their fundamental recycling capacity of the hydrological cycle in the biosphere and they provide a high degree of biological improvement but depending on design. T he next process is the filter beds which is knows as oxidizing beds are used where the settled sewage liquor is spread onto the surface of a bed made up of  coke, then liquor is typically distributed through perforated spray arms, then distributed liquor trickles through the bed and is collected in drains at the base, and the  biological films of bacteria, protozoa and fungi to reduce the organic content. The next process is the Biological aerated filters are a combine filtration with biological carbon reduction,  nitrification  or denitrification. Its a dual processer in purpose of to support highly active biomass that is attached to it and to filter suspended solids. Carbon reduction and ammonia conversion occurs in aerobic mode and sometime achieved in a single reactor while nitrate conversion occurs in  anoxic  mode. This process is operated either in up flow or down flow configuration depending on design specified by manufacturer. In addition the Rotating biological contactors are the next process in this secondary treatment. This is actually a secondary mechanical treatment system which is capable  of withstanding surges in organic load. The rotating disks support the growth of bacteria and micro-organisms present in the sewage, which break down and stabilise organic pollutants. Oxygen is obtained from the atmosphere as the disks rotate. As the micro-organisms grow, they build up on the media until they are sloughed off due to shear forces provided by the rotating discs in the sewage.   Effluent from the system is then passed through final clarifiers where the micro-organisms in suspension settle as sludge. The sludge is withdrawn from the clarifier for further treatment. After that the membrane bioreactor combine activated sludge treatment with a membrane liquid-solid separation process. The component on this system uses low pressure for microfiltration or ultra-filtration membranes and eliminates the need for clarification and tertiary filtration.   The elevated biomass concentration in the system process allows for very effective removal of both soluble and particulate biodegradable materials at higher loading rates. The final process in this secondary treatment is the secondary sedimentation where the process is to settle out the biological flock or filter material through a secondary clarifier and to produce sewage water containing low levels of organic material and suspended matter. 4) Tertiary treatment (prepared by Raiminder S, 0904743) The main purpose of the tertiary treatment is to ensure that the treated water which is to be released on to the environment is biologically accepted by all other fresh water organisms such as weeds and algae. This part of the treatment includes processes like physical water treatment, lagooning, and excessive nutrient removal processes.to ensure that the discharged water is raised in effluent quality before proceeding to the final stages. In physical water treatment, much of the residual suspended matters are removed using only physical processes such as sedimentation  method and the infamous filtration method. In the sedimentation  method, the water is place in a certain tank to allow all the remaining heaver objects to sink down to the bottom of the container. After few hours went most of the dense object are separated from the water, the cleared effluent or waste stream is removed. Sedimentation is one of the most common methods, quite often used at the beginning and the end of many water treating processes. Another physical method that is commonly used in the sewage water treatment system is the filtration method. In filtration, the water is allowed to pass through filters to separate the contaminating solids from the water. Sand filter is a common filter used in this process. In a number of wastewater treatment methods, semi-solid contaminants like grease and oil are allowed to float on the surface of the wat er, and then they are physically removed. Besides the in lagooning where lagoon is a stationary system having a continuous flow: several ponds working in parallel in which the inlet flow and the outlet flow are equals form lagoon plants. The lagooning technique is a natural and very efficient technique that consists in the accumulation of wastewater in ponds or basins, known as biological or stabilization ponds, where a series of biological, biochemical and physical processes take place. In these ponds or lagoons, certain types of the microorganism are actually supported as these biological agents help in treating the water further by removing the fine particulates. These types of biological ponds are usually classified as anaerobic ponds or oxidation ponds depending on the shape, depth, organic rate, level of treatment of that particular lagoon itself. The excessive nutrient removal is the most viral step in the last stages of the water treatment before the water is released to the environment. When the previously treated water comes to this area of the system, the nutrients level mainly nitrogen and phosphorus in the water is checked. Where when found in excess, the excessive nutrient removal step is carried out. This is because if the unchecked water supply is to be released into the natural water system (river, pond, etc.) it will cause a sudden increase in the native microorganism population of that certain water system. Some of the native microorganisms which are commonly found in ponds today are usually weeds, algae, and cyanobacteria. Therefore, after the sudden rapid grown in the population of these microorganisms, the number of algae for example, becomes unsustainable which causes most of them to die and eventually decay. The following decay process would substantially increase the biochemical oxygen demand (BOD) in that p articular pond, which would cause the other fresh water living organism such as fishes to die as well. Firstly, the nitrogen removal process is carried out. There are various methods of removing nitrogen, each with advantages and disadvantages. However, the biological treatment method is used most commonly. With this method, organic nitrogen and ammonia nitrogen is converted into nitrous and nitrate nitrogen in an aerobic environment, and is dispersed into the atmosphere as anaerobic nitrogen gas. Therefore the gas is removed from the water and released to the atmosphere. And as there is no secondary pollution, this can be called an effective method. In the removal of phosphorus is usually carried out using a method called enhanced biological phosphorus removal (EBPR). The first process in EBPR is the mainstream biological treatment process. Where the utilizing of aerobic and solids separation zones and the provision of return activated sludge are carried out. The next is a first side stream process for anoxic/anaerobic selection of desirable BPR organisms such as the polyphosphate accumulating organisms (PAOs). Finally, a second side stream process serves to ferment organic material in some of the return activated sludge to produce food utilized in the first side stream selection process. The system permits the three processes to be separated from each other by creating two side streams, allowing all three processes to be controlled separately and optimized in satisfying their own specific goals. Besides this biological method, the removal of phosphorus can also be done via chemical precipitation, usually with salts of iron, alu minum, or lime. Chemical precipitation is usually more reliable, easier to operate, and requires smaller equipment footprint than biological removal. But the main back draws of this chemical method is that it may form excessive sludge production as hydroxides precipitates and the chemical used in this method might be considered expensive. 5) Disinfection (prepared by Lim CS, 1001012) The main purpose of disinfection in the wastewater treatment is to provide a degree of protection from contact with infectants and pathogen organisms which will cause waterborne diseases such as cholera, dysentery and hepatitis. Disinfection is also used to reduce the load of microorganisms in the wastewater to be discharged to the environment. Primary, secondary and even tertiary treatments do not fully remove the incoming waste load and microorganisms in the water stream and as a result, many microorganisms still remain in the wastewater. Therefore, various methods of disinfection are introduced such as chemical methods, physical methods and biological methods. The effectiveness of disinfection depends on different factors including the quality of wastewater being treated, disinfectant dosage, type of disinfection being used and others. For instant, cloudy wastewater will not be treated efficiently due to less contact time between ultraviolet light and microorganisms. These microorganisms are shielding by those solid matters in wastewater stream and it reduces the contact time. Generally, long contact times, high concentration of disinfectant and optimum temperature and pH value will increase the effectiveness of disinfection. Chlorination is one of the chemical methods which is commonly used for disinfection in the wastewater treatment. It is widely used through the world due to its low cost and long-term history of effectiveness. Chlorine can be applied in two general ways, liquid and gas. Chlorine in gaseous form is generally added to the wastewater stream rather than liquid form which is also known as hypochlorite because the former costs lesser than the latter. When chlorine dissolves in pure water, hypochlorous acid is formed followed by hypochlorites which are known as free residual chlorines Chlorine is an extremely active oxidizing agent which will react with many other substances in the water stream. For instant, it reacts rapidly with such compounds as hydrogen sulfide, ferrous iron and manganese which found in industrial wastewater. However, if all of the chlorine is consumed in these reactions, no disinfection will result. Hence, to accomplish disinfection, sufficient chlorine is added into wastewater stream to satisfy the chlorine demand and produce residual chlorine which will destroy bacteria. There are few factors which will affect the effectiveness of chlorination. Among the factors are pH, temperature, turbidity, control system and many others. However, chlorination brings some disadvantage to environment. Chlorination of residual organic material can generate chlorinated-organic compound which may be harmful to the environment. Those residual chlorines are toxic to aquatic species; therefore, dechlorination is needed, adding to complexity and cost of treatment. However, chlorination becomes less favoured as disinfectant due to rising cost and it had found to be toxic to aquatic species. As a result, ozone and ultraviolet begin to be used as disinfectant. Ultraviolet (UV) light is more environmental friendly to be used as no chemicals are used and leave no toxic residual. Ultraviolet radiation and damages the genetic material of microorganisms, destroying their ability to reproduce. Before pass through the UV disinfection unit, the wastewater must pass through an advanced pretreatment component. Wastewater flows in the stream parallel to the UV light in a thin film in order to increase the contact time. To increase the effectiveness of the UV light, the UV radiation must come in direct with pathogen organisms and other microbial in the wastewater stream. The effectiveness of a UV disinfection system is affected by few factors including characteristics of the wastewater, the contact time, intensity of UV radiation and many others. Turbidity, flow rate of water stream and suspended solids are also play an important roles in UV disinfection. These factors must be kept at low levels to ensure proper treatment. Disinfection of wastewater, primarily by chlorination, has played an important role in the reduction of waterborne disease. However, there are more new disinfection processes are being developed in order to maximize the effectiveness of disinfection. Role of engineer in this industry The Chemical Engineering is the profession that combines chemistry and engineering concepts that help to solve problems related to world hunger, pollution of our environment, creating new materials, or meeting demands for energy. Chemical engineers develop low cost processes for useful chemical products, which make it possible for both poor nations and the United States to manufacture important fertilizers. The roles of a chemical engineer in waste water treatment have to minimize the waste across the plant or reduction of waste loading to the treatment plant. Other than that, chemical engineer need to state whether its systems for the treatment and reuse of wastewater, process water treatment for industry, high-purity water for sensitive medical or scientific applications, or systems to supply clean drinking water to people and their families. Besides that, as a chemical engineer also responsible for providing expertise in their respective discipline as it applies to the hazard analysis of the process being studied. Therefore, we also in charge for attending the initial hazard analysis kick-off meeting. On the other hand, we are also required to be available to the team as required with the understanding that the team leader will give adequate advance notice when their expertise is required. Lastly we are necessary to provide documents of any existing safeguards and procedures. Skills/ knowledge required Many types of skills and knowledge are required for chemical engineer in waste water treatment. They required intensive knowledge in wastewater treatment technologies, so that they will more easy to solve the problems when they face the difficulty. On the other hand, they also need expertise in equipment design, influent water treatment, effluent monitoring, and wastewater recycling. In addition, proficiency in computer, programming, modeling and data analysis, for example AutoCAD, Microsoft Office, FOTRAN, Origin, Maple, Polymath, and other software are also the knowledge needed for chemical engineer. Moreover, strong technical writing, presentation, and project management skills are also useful skill for chemical engineer in order to present the researches after they have completed. Besides the skills at above the hazard and operability study (HAZOP) technique also needed for a chemical engineer working in industry. The HAZOP technique is most popular in most industry because that is technique which is structured and systematic examination of a planned or existing process or operation in order to identify and evaluate problems that may represent risks to personnel or equipment, or prevent efficient operation. Otherwise, HAZOP as well a qualitative technique based on guide-words and is carried out by a multi-disciplinary team (HAZOP team) during a set of meetings.