Marketing Plan for Langkawi

Executive summary Langkawi, such an amazing island, attracted a lot of people from all over the world. Unbalanced regional development, domestic and foreign tourism competition make Langkawi cannot get a development very well, that is the reason why Langkawi cannot be the world-wild attraction. A right marketing plan can make Langkawi give full play to its advantages and make up for weakness, and then get a good development of marketing. Setting marketing objectives, confirm target markets, use marketing strategies to develop a marketing plan for Langkawi is the focal point of this article.Introduction Langkawi, â€Å"The Island of Legend† is located 108 kilometers northwest of Peninsular Malaysia, the border of Malaysia and Thailand. Comprising a group of 104 islands, the biggest one is Langkawi, it is a place for those seeking tranquility and refuge from the hustle and bustle of city life. The area is about 526 square kilometers. The main island spans about 25 kilometers fro m north to south. Two-thirds of island covered forests, hills and natural vegetation. It’s a biggest cluster island in Malaysia, constitute of 99 limestone islands.Langkawi Island is richly blessed with a heritage of fabulous myths and legends. As a natural paradise, this island perhaps is incomparable anywhere else in Southeast Asia. The country beauty of the island makes itself a compelling attraction. Langkawi, a drooping part of Malaysia, attracted no tourists until 1987. In 1997, there are 1. 7million tourists visited Langkawi and the number reached 2. 38million in 2009. Most of the development is in the main town of Kuah and in isolated beach resorts around the coast.The airport is located on this island as well hotel resorts, restaurants and shops. The two main beaches, Pantai Cenang and Pantai Kok, are on the island's western coast, with Pantai Cenang being the most popular as the place for hotels and restaurants. Dotted along the northern coast are the more luxurious resorts. With the only intention to promote tourism, the island was granted a tax-free status. Government has come up with special developments to promote the tourism industry in Langkawi.Tourists are also requested not to bring any cars or other vehicles to go to this island, so it can save this city far from pollution and then make it as a green tourist destination. The Northern Corridor Economic Region development program is a Malaysia Government initiative to promote the economic growth in the north of Peninsular Malaysia . In order to improve the Langkawi’s position as a world-class tourist destination, the Northern Corridor Economic Region is trying hard to attract further world-class hotels and holiday resorts to this island.In the folk custom aspects, the entertainment service development in Langkawi is not a patch on Phuket Island, the rich of history and culture is not as good as Bali Island, but it has abundant natural and geological beauty, simplicity and peacefu l country life, leisurely and comfortable tourism atmosphere, it can be developed as an ecological, geological and leisure tourism island. That makes Langkawi not only have a unique style with neighboring famous islands, but also an intellectual tourism trend for satisfy tourists yearning at present.Langkawi is surrounded with many legends that could be used in the marketing of the island. In addition to the natural and social resources, Langkawi has many other resources that could be developed into visitor attractions such as rubber fields, factories, fishing villages and the Hindu temples. The change of the future is expected to the attentive planning and decision by Lembaga Pembangunan Langkawi (LADA). Marketing objectives Langkawi is a potential island for coastal tourism. Coastal tourism has been the world's largest tourism hot spots and important pillar.With the development of the economy and coastal tourism in the context of the global is developing quickly, coastal tourism d evelopment of real estate has become an important component. In order to develop coastal tourism reasonable, the marketing plan should be suitable for langkawi. Vision To become a world-class agency in the efficient and creative development of langkawi's infrastructure and tourism industry. Mission To develop langkawi's specialized attractions (such as theme park) objective 1. To protect natural resource in order to obtain sustainable development. 2. To improve entertainment facilities in langkawi. . To create a theme park for eco-tourism. 4. Promote Langkawi as an international tourist destination. The island has an abundance of potential, especially in eco-tourism. They could build a theme park that co-exists with the environment and encourages eco-awareness. (Jimmy Leong ). only focuses on ecological protection, and to obtain sustainable development. The international success coastal resorts all pay attention to ecological protection principle. Target markets From region, the fig ure shows that more than 70% of visitor in langkawi is from Malaysia, that means main visitor market in langkawi is domestic market.However, Thailand, Singapore is Langkawi's largest market for foreign tourist. And from demography, family and couple prefer to go langkawi. Because langkawi is a quite beautiful and reasonable coasts for destination. Couple choose langkawi as honeymoon destination. The family go vacation because of amazing landscape, and also duty free shop. According to statistics released by the Tourism Division of the Langkawi Development Authority, that there were 2,461,455 visitors stayed on the island during 2009 which nearly 25% were from overseas, All in all, Langkawi's target market is couples and families both in international and domestic.Marketing strategies Product pricing The price that tourism enterprises set need to conform to the certain standards, if the price is too low, customers may thought those products are not worth to buy, tourism enterprises a re hard to get a profit, and if the price is too high, customers have no ability to consumption, there will be no demand on it. In Langkawi, some luxury hotels, restaurants and entertainment industries can use high price strategy to approaching market and it is good for market positioning.Travel agency, local attractions and hotels can offer discount for visitors when they reaches a certain amount. Some hotels, motels or airlines can provide seasonal discount in rainy season, international flights can adjustment the price according to the size of demand, and the purpose is to attract customers, make sure they can get a profit. Pricing can be based on competitors, it is a kind of methods that pricing according to the price of competitors. Price variance remains unchanged and always be a little higher than competitors or a bit lower. So ompare to other islands, Langkawi can pricing according to its dominant position and give a higher price, for inferior position, we can give a discoun t for customers, in order to attract them to come. Promotion Promoting the tourism development of Langkawi is very necessary. Promotion can be used in various ways. Public relations is a good way to promote it, we can make people pay attention to the propaganda by special events or public service activities. There are a lot of people from all over the world, looking for the information of Langkawi on the Internet.These potential visitors want to know the interesting places in this island, where they can stay, which restaurant offers the best meal. We can build websites about Langkawi’s detailed information, shows the travel and accommodation arrangements and let people know what the suitable choice is for them. Hotels can offer special discount for attracting tourists to stay in Langkawi, whatever people come to Langkawi for business, vacation or conference, Langkawi has different kinds of accommodation types to serve customers, discount hotels can attract more tourists to st ay because most of them want to save money.Airlines can provide cheap flights, make everyone can travel by air. Travel agency can promote the preferential travel project, save money and time for visitors. We can also advertise Langkawi through media, newspaper, magazine, television or â€Å"giveaways† such as calendars and training packages, print and send out brochures, provide travel reservation service and use publicity to build a positive image of Langkawi, let people see them in their daily life. People Only find that demand can satisfy the demand. The process of finding demand needs to realize by employees.Tourism enterprises need to arouse the enthusiasm of the employees, let them seeking for potential customers according to the demand of them. The employees with high quality and comply with the requirements are very important. Training the industry professionals, make sure travel agency employees can let visitors have a good experience in Langkawi, and get satisfactor y services from hotels, restaurants and other entertainment industries, because their service attitude and level is one of the key factors which decided to customers on the tourism enterprises satisfaction, a not professional employee may be adly affect Langkawi’s image, leading to the loss of customers, reduce the economic income of travel enterprises, affect the development of tourism industry in Langkawi. â€Å"People† not only those of the employees, but also customers. The feeling of customers on the service quality may be affected by the opinion of other customers. The marketing goal is getting loyal customers those whom believe in tourism enterprises and think they are worth to spend, and they are also willing to recommend Langkawi to other customers, thus to improve the popularity and positive image of Langkawi. ProcessesWhile producing and service delivering at the same time, process management can guarantee the availability of service and stable quality. Othe rwise, it is very difficult to balance the supply and demand of service. We must find the way to handle the peak demands, seeking the method in different level to maximum satisfy the different needs of different customers. In the implementation process of Langkawi’s marketing planning, it might happened some accidents because of the change of the market, we must do our best for the supervision, regulate and control in the whole process, to achieve the best effect of marketing.To sum up, in the marketing strategies combinations of Langkawi, in addition to the human factors are uncontrolled, other factors are controllable. We should adapt to the external environment actively, give full play to Langkawi’s advantages and make up for weakness, and then get a good development of marketing. Physical evidence Physical evidence is making the invisible services of products as much as possible becoming visible products, let consumers fell that the service product is exists, and i mproving visitors enjoy the value of the service products process.Germany has a successful businessman said: a simple reception is better than a detailed manual. For example, the first time a visit goes to the langkawi restaurant, before entered the restaurant, the restaurant’s appearance and signs has made him an initial impression. If the impression is good, he will go into the restaurant, and then the internal decorate, how clean the desktop is and the waiters’ etiquette image will directly to decide he will repast here or not. If management and utilization t well, it can help customers experience the characteristic of langkawi, improve the service when you get to enjoy the benefit and contribute to create a good image for langkawi, to support the implementation of the marketing strategy. Conversely, it may send wrong message to customers, influence the customer's expectations and judgment to langkawi, it will damage the image of langkawi. Physical evidence should f ocus on object factors, human factors and atmosphere factors and it also can improve physical evidence from outdoor billboards, TV advertising and the promotion activities in public places.We can add the local customs and features to langkawi’s guideposts and signs, on the other hand, service personnel should dress the same uniform, intensify efforts to make slogan and publicity material. Conclusion Langkawi is a romantic, beautiful island which has richly natural resources, where nature itself also has many excellent conditions, making her a paradise in Southeast Asia. Walking on the main island of Langkawi, an oasis of Rubber Forest and paddy fields are in front of you, dotted with the traditional tall houses (Ganlan), coconut waves, two or three Islanders who make a living by fishing and farming pass by.All these form a very laid-back screen. On this island which is full of ancient legend, the earth fell asleep in a lullaby of insect croak piping. In addition to  the bea utiful  natural scenery, Langkawi also  has a long  history and  traditional culture. Langkawi  is a  duty-free island that you  can buy  a lot of  duty-free products. As the famous internationally archipelago of 99 tropical islands in Malaysia, Langkawi is the absolute holiday paradise which offers modern accommodation facilities and amenities set against the natural backdrop of sun-drenched beaches and ancient rainforests teeming with exotic plant and animal life.For its beautiful geological heritage of stunning landscapes, Langkawi is a really good place to go, it is absolute a fantastic travel destination. Experience the beautiful countryside and the peaceful landscape of paddy fields, pass by some small villages with wooden houses which build by palm trees, and children pedaling their old bicycles on the road. Beautiful scenery, great adventures, five-star conveniences and an international airport make Langkawi a great place for a holiday. An agro-based econom y of padi and rubber cultivation and fisheries is being ast overtaken by a tourism-driven economy, taking into consideration the natural, unspoiled, ecological beauty of the island and major governmental emphasis. The largest and most developed island – known as Langkawi – is the focal point for most visitors. Traditionally the islanders have relied upon the farming and fishing industries for their livelihood, but in 1987 they were awarded Duty Free status, and the subsequent increase in visitors has promoted tourism to the point of being the islands largest industry.Tourism is one of the most important industries in Malaysia's national economy, and it has an important effect on promoting national economic and social development. Malaysia is richly in natural tourism resources and culture tourism resources. Since the 1960s, tourism resource advantages are gradually translated into the real economic advantages. With the rapid development of Malaysian tourism industry, d uring the past 50 years, remarkable achievements have been made in the number of tourists to Malaysian, foreign exchange income, tourism infrastructure construction, the opening and protection of tourism resources, and some other aspects.Langkawi has rich tourism resources. Develop Langkawi tourism market is good for the local economy,it can provide more jobs for local people. So develop a good marketing plan for Langkawi is very necessary, it can promote the development of tourism industry, thus promote the development of entirety economic in Malaysia. References Jeremy, A. (2002), The rough guide to Southeast Asia, Rough Guides Ltd,Mohamed, Z. H. I. (2000), The legends of Langkawi, Utusan Publications & Distributors Sdn Bhd, Kuala Lumpur. John, S. Michael, T. (1998), How to prepare a marketing plan: a guide to reaching the customer market, MPG Books Ltd, Great Britain. John, W. (2010), How to write a marketing plan, Replika Press Pvt Ltd, India. Malcolm, M. & Hugh, W. (2011), Mark eting Plans: How to prepare them, how to use them, John Wiley & Sons Ltd, United Kingdom. Simon, R. (2007), Malaysia, Singapore & Brunei, Lonely Planet Publications Pty Ltd, Australia. Susan, B. (2001), Successful tourism marketing: a practical handbook, Kogan Page Limited, London.

Promoting Health and Well-being

The aim of this assignment is to carry out a health promotion campaign on an area that I feel is being publicised regularly in the media. The area that I have chosen is binge drinking as it is growing concern in today's society and by carrying out this campaign I hope to raise awareness within my chosen target group. I will look at the different aspects on binge drinking and the different campaigns undertaken by the government in order to control binge drinking. I will carry out both primary and secondary research in order to devise my health promotion campaign. What is binge drinking? There is no actual definition of the term ‘binge drinking' although it is usually defined as drinking more than half the recommended weekly intake in one session. It is important to recognise that the majority of people do not consider themselves to be binge drinking as they may be oblivious to the recommended weekly allowance or they may be on a night out and do not realise that they are binge drinking/. People ‘binge drink for many reasons but it often caused by: * Peer pressure from friends * To escape from the pressures of life in order to relax. * To increase self confidence and self esteem to deal with social situations * To have fun Binge drinking is also drinking with the intention of getting drunk, drinking as much as possible in a short pace of time and also to the point in which you lose control. Binge drinking is caused by the decrease of alcohol prices so people are able to afford more. Also most people today have an increased disposable income to which they are able to spend anywhere, and most people feel spending it on drink it beneficiary. Drinking surveys in the UK normally define Binge drinkers as men drinking eight or more units of alcohol in one drinking session and for a woman it would be six or more units. This is double the maximum recommended ‘safe limit's' for men and women respectively. Many experts and institutions now use this as a definition of binge drinking. The ‘National Institute of Alcohol Abuse and Alcoholism' defines binge drinking as a pattern of drinking that brings a person's blood alcohol concentration (BAC) to 0.08 grams percent or above. Below is a graph that shows the results of a survey carried between 1998 till 2005 of the percentage of people drinking more than the daily number of units of alcohol: (www.sirc.org/publik/binge_drinking.shtml) (www.sirc.org/publik/binge_drinking.shtml) Read also Six Dimensions of Health Worksheet From this graph we can see that a higher percentage of men drink more than the recommended daily number units of alcohol than woman. But in 2004 we can see that the percentage of men binge drinking has decreased and the percentage of women has slightly decreased. Statistics: Binge drinking has become more and more common in today's society especially with college students as it has become the norm that they go out and get drunk on a typical night out. Below are few statistics that I have found on binge drinking: ‘Joseph Rowntree Foundation found that over 50% of 15 to 16 year-olds have participated in binge drinking, and another report showed that 44% of 18 to 24-year-olds are regular binge drinkers.' (http://www.thesite.org/drinkanddrugs/drinking/problems/bingedrinking) â€Å"Almost one in every six female drinkers aged over 16 now drinks more than double the recommended daily amount of three units,† the Joseph Rowntree Foundation found. (http://findarticles.com/p/articles/mi_6783/is_2009_May_6/ai_n31616613/ These statistics are very shocking as at the age of 16 girls should not be consuming alcohol never mind drinking the double daily amount of recommended units. This shows that there are no barriers to the age that young people will start experiencing alcohol ‘one third of fourteen year olds and half of fifteen years are drinking alcohol weekly' (www.bbc.co.uk/insideout). If they are doing this now at such a young age then this could lead to serious implications with their health in later years. Two in three of the 1,600 under-18s who needed medical treatment after drinking binges last year were girls. (http://www.mirror.co.uk/news/top-stories/2009/03/22/binge-drinking-shame-of-britain-s-teenage-girls-115875-21217342/) This statistic that was published by the Sunday Mirror in March of 2009 we can see from this that young women are putting themselves at risk by binge drinking. In Northern Ireland a shocking 44% of young people admitted to having their first alcohol drink aged between 11-13 years with an unbelievable 15% of young people admitting to being just 10 or younger when they had their first alcoholic drink. (Northern Ireland Statistics ; Research Agency) 2008 (http://www.derrycity.gov.uk/care/alcoholcare.html) This statistic proves how many young people in Northern Ireland locally have had an alcoholic drink and this could lead to binge drinking very easily. We can see from this statistic that the percentage of people is increasing throughout the number of age groups. Ireland is listed as having one of the highest levels of binge drinking among the 15-16 year age group. In a recent European School Survey Project on Alcohol and Drugs 1 in 4 young people in Ireland and the UK claim they have been drunk 20 times within the previous 30 days. (Northern Ireland Statistics ; Research Agency) 2008 Within the UK the binge drinking problem is also a major concern with â€Å"More than a third of British adults drink over the safe daily alcohol limit,† (The Guardian newspaper) January 2009 (http://www.derrycity.gov.uk/care/alcoholcare.html) However the amount of adults and young people binge drinking is on the increase governments have had to put forward other ways to tackle this social problem in the form of strategies. Below are three strategies that are put in place in the UK today. * The know your limits campaign – This strategy was launched in 2008 by the Public Health Minister as part of a à ¯Ã‚ ¿Ã‚ ½10 million government campaign to tackle binge drinking. Its aim was to make aware to people the units in drinks so that they may be encouraged to stick to these guidelines. They advertised this campaign through adverts, radio, the press and billboards. It has a budget of à ¯Ã‚ ¿Ã‚ ½6million from 2008 and 2009 to target those at most risk of binge drinking, the 18 to 24 year olds. It provides people with guidelines of how to stick with the recommended daily units of 2-3 units a day for women and 3-4 units a day for men. As well as this it puts out there images of how binge drinking can affect the individual's health particularly through the advert on ‘You wouldn't start a night like this, so why end it that way', in which the girl is shown a pouring drink all over her clothes and vomiting. (www.dh.gove.uk/en/news/recentstories/DH_084904) * The safe sensible Social Strategy – This strategy was launched in 2007 by the Department of Health and Home Office. It set out goals to which they hoped to promote sensible so that harm to the person was reduced. The aims that they set out are: * Minimise health harms * Minimise violence and antisocial behaviour * Ensure people enjoy alcohol safely and responsibly They aimed to encourage a safe environment by focusing on support and information for those who are at most risk. * The Alcohol Harm Reduction Strategy – This strategy was set up for England alone by the government to decrease the harm caused by alcohol and binge drinking. It was not established to cut out drinking alcohol completely but to prevent, minimise and manage the effects of binge drinking. Target group: For this assignment I will be taken a sample of the population in order to carry out a questionnaire so that I am able to get their views and opinions on binge drinking. When deciding on what group I chose to target for binge drinking I took into consideration what age group and sex the health promotion campaign would benefit, will the target group be willing to participate and will they be interested in the research carried out. I have chosen a target group which I will focus my study on and focus the types of questions I will be asking. I have chosen females between the ages of 15 – 18. Rationale for my chosen target group: The reason that I have chosen females between the ages of 15 – 18 was because I could relate to them as they are girls around the same age as me. I also chose this target group as they are easy to access as it relates to year 12 to year 14 within my school. Another reason that I chose to target this age group and this sex was because, when I was looking at the statistics that I gathered both locally and nationally I found out that, over 50% of 15-16 year-olds have participated in binge drinking and almost one in every six female drinkers aged over 16 now drinks more than double the recommended daily amount of three units. Within my area in Derry it has become increasingly popular to drink at a young age and drink is very easily accessible and Fake identification is also on the increase and I would like to be more aware of these issues. So by carrying out this health promotion activity on binge drinking I feel that I can either prevent or delay them to a later age so that they are a lot more sensible and totally aware of the dangers and effects of binge drinking. Resources While carry out this assignment, I have had to gather different forms of research for the chosen topic. I will now discuss the types of secondary research that I have gathered and why these are of importance: * Internet – I have found information regarding statistics for binge drinking rates within the UK and Derry. I have referenced the sites that I have used throughout my assignment. * Newspaper article – An article that was published in March of 2009 in the Sunday Mirror stating that ‘Two in three of the 1,600 under-18s who needed medical treatment after drinking binges last year were girls.' * Television documentary – In one of my lessons in my health and social care class I watched a programme on the effects of binge drinking that the celebrity Michelle Heaton took on in order to show the British Public what they are doing to their health and bodies. It really showed both me and the viewers the reality of the dangers of binge drinking throughout numerous weeks. It definitely portrayed the negative sides of binge drinking. I felt that it highlighted the dangers of binge drinking and the serious risks involved. * Health promotion leaflet regarding alcohol – Alcohol ; Young people has been put together in Northern Ireland. It includes questions and answers on alcohol and there are also useful contact details to contact in order to get advice and guidance. The leaflet was useful as it was easy read and educational for the reader. * A leaflet – I also used another leaflet that I found in my local hospital which clearly set out the dangers of binge drinking on the human body through a diagram. I felt that this was beneficial to me as a reader as it was easily set out. I have used all the above resources which have enabled me to gain a greater understanding of the definition of binge drinking. I felt that this has enabled begin my health promotion campaign with a greater understanding of the term binge drinking. Promoting health and well-being Health and well being can mean different things to different people. Health and well being can be described in different ways like: The achievements and maintenance of physical fitness and mental stability. This is a positive definition of health and well-being. The absence of physical illness and disease and mental distress is a negative definition of health and well-being. The holistic definition of health and well-being is the combination of Physical, Intellectual, Emotional and Social health. I think health and well-being means being able to run a mile because if you can't run a mile you are not healthy. You might not exercise regularly so you are not healthy. I think hardly ever going to the doctor means that you are not healthy because you don't now if you have any diseases and you don't know if you are ill so you have to go to the doctor. I think to be healthy you will need to have a good figure, need to go to the doctors regularly and doing exercise regularly. Physical needs are all about our body working. Everyone's body is unique and we need all our cells to work because we need to do certain things at certain at time like going to the gym regularly. There are certain physical needs every one needs like food, water, shelter, warmth, clothing, rest. If we didn't have theses things our body wouldn't work the way want it to work. Intellectual needs are the things that keep our brain working like education, mental stimulation and employment. If our minds or brain does not work regularly, this will affect our health. A disabled person will have a problem on learning new things. Emotional needs are all about people being loved, respected and secure. Read also Six Dimensions of Health Worksheet People need to feel, recognise and express their different emotions to cope with situation in their life like: when you fall in love and then get married, you find out that your partner is having an affair, you need to be able to get over it. Social needs are those that make us adapt to environment like making new mates. You need these because it will affect your health. This can include you having a relationship with some one. You need to enjoy your self because this can affect your health. http://www. european-quality. co. uk This is a picture of Maslow's hierarchy of needs. It shows things that a person will need in life to survive and it shows what a person that might not need as much as other things The triangle shows important needs at the bottom and complicated needs at the top. The triangle is set like this because it is showing the things we need in life to survive like food, drink and etc. this is shown at the bottom. At the top it is showing what we don't need in life to survive like self-actualisation. This is the complicated need of a person in life. There is a table that is showing life stages from infancy to later adult hood. Infancy aged around 0 to 3 years Child hood aged around 4 to 10 years Adolescence aged around 11 to 18 years Adult hood aged around 19 to 65 years Later adult hood aged around 65+ years People's health will change during life at Infancy and child hood. At this age the child will need help going round. The baby will need help to sleep. It needs protecting and the baby will cry for food. This is a physical need of child. The baby will learn how to play with toys. How to communicate with others. The baby will start listening to music. The parents will need to teach the child to read by reading bedtime story. This is an intellectual need of a child. The baby will need love and care from parents. This is an emotional need of a child. The baby will need to make new friends and will need to go to nursery. This is a social need of a child. At adolescence peoples health change dramatically. This person will start going on to sports like running, gymnastic. The person will become healthier and will have a good diet. Some times the person will have a bad diet so he or she will be not healthy. This is the person's physical need of a person. There hormones will be high! This person will go to school to be educated. He or she will learn new skills. They will learn how to play games like jigsaw, chest. This is the intellectual need of adolescence. Adolescence will start to understand what hormones are and will start to develop it. He or she will star to have relationship with the opposite sex (male or female). This is an emotional need of a child. These teenagers will start making mates. He or she will start to go out with mates. It will star doing activity (hobbies). It might go to clubs. This is a social need of a child. A disabled person's life will change dramatically like he or she might recover the disability. If the person is disabled he or she will need different types of health. This depends on how the he or she is disabled. The disabled might need help like: how to walk, accessibility such as lifts, needs potential help. Some disabled need help every time. He or she might need help to go to the toilet (can't control bladder). This is physical need of a disabled person. The disabled person will need to learn how to use a wheelchair. They might need to be educated. This is an intellectual need of a disabled person. The disabled will need ways to deal with bullies like: people laughing at them. It will need love from parents, sisters, brothers and family. This is an emotional need of a disabled person. A disabled person will need help have difficult making new mates because he different to everyone around him. Many parents don't let their disabled children out because he or she might get lost or might have got into a fight or might have done serious damage to themselves. This is a social need of a disabled person. At adult hood it is a time to take on roles of independence, lifestyles, marriage, and family. During adult hood people health changes because of many reasons like: Physical, this is a time where we are our healthiest and will reach our peak performance. Intellectual, at adult hood, it will be harder to learn new things because our brain is becoming weaker day by day. They can try to learn new things but this time it will be harder. They can learn to play games like: darts. People go to school at adult hood so they can get educated. Emotional, at adult hood people will become more emotional. Their hormones develop. They might fall in love with the opposite sex. They might loose a member of there family. Social, at adult hood people will go out more with mates. They might go clubbing or they might go to a strip club. They will have more confident. They will make friends easily. Some people might find making friends hard. This can be because he or she might be shy. At later adult hood people over the age of 65, health will change very quickly like he or she will retire. This means they are very old. Many older people start doing things they have not done when they were younger and when they were at work. They might go on a vacation. They might start to play some type of sport like golf. Some older adults are not able to be as active in their retirement as others because they are not as healthy as they used to be. They might also loose their partner or a member of his or her family. The standard definition of negative health and well-being is when someone thinks that health isn't injuries, illness or disease. But this is a negative definition of health and well-being. For example, David aged 40, works in a super market. He takes drugs like cocaine, cannabis, and magic mushrooms. He thinks he is healthy because the drugs make him feel good and tough and he hasn't been ill for 15 years. His hasn't been for a check up and hasn't been to the doctor. He doesn't know that he has lung cancer and asthma. Rebecca aged 20, works as a car instructor. She doesn't exercise regularly. She smokes because all her mates smoke. She thinks it is cool smoking so she doesn't go to her local doctor for check ups. She hasn't been there for 7 years. She thinks she is healthy because she is skinny and she is good looking. This two are examples of negative health and well-being. The standard definition of positive health and well-being is the state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. This means if someone is not feeling well he or she goes to the doctor and also has regular check-ups to ensure the body stays healthy. For example: Tom aged 30, works in hospital. He thinks he is healthy because he goes to the gym every day for 3 hours. He likes weight lifting because it makes his muscles bigger. He isn't on medication and goes to doctors regularly for a range of checkups. He doesn't take drugs. Tom has no illness. He also has a healthy diet and goes out often with his friends. Clair aged 15 thinks she is health because she runs a mile every day and goes to the gym regularly. She likes taking gymnastic classes. She goes to a private school called Challenge College. In school she has joined many after school clubs like chess club, basketball and others. She goes to her GP regularly and she doesn't have any dieses. Theses two are examples of positive health and well-being. Here is the 1948 definition of health and well-being: The World Health Organisation takes a more positive view when it describes health as ‘a state of complete physical, mental and social well-being and not merely the absence of dieses of infirmity' (WHO, 1946) Here is the recent definition of health and well-being: The more up to date world health organisation definition of health is â€Å"the extent to which an individual or group is able, on the one hand, to realise aspirations and satisfy needs and, on the other hand, to change or cope with the environment. The later definition of health and well-being is better. This is because the old version does not include the health change day to day but it includes the recent definition of health and well-being. In the 1948 definition of health and well-being it doesn't say anything about life stages changes every day but it mentions about the mental and physical health. The meaning of holistic health is, when a person refers to (P. I. E. S) physical, intellectual, emotional and social. For example everything and everyone around us and affect our health. We need to be prepared for any challenge in life. Here are some examples: Samantha aged 20, works as a train conductor is always looking at all her aspects of her life like: Physical: She always goes to the gym because she likes to be fit and healthy. She is always eating healthily. She goes to doctors for regular checkups. Samantha goes jogging every morning. Intellectual: she is always thinking on how she can improve her life. She goes to college so she can be educated and she is learning how to drive a car. She has started to play games like chess and monopoly. She has started playing for the girl's basket ball team. Emotional: she has broken up with her boyfriend. She hasn't let the broke up upset too much. She is still living with her parent. She looks after her nieces and nephews. Her grandparents have passed away. She doesn't care much about this because she didn't now them at all. Social: Samantha is always thinking of new ways of making new mates. She likes going out with her mates. She likes going to Hollywood bowls. She spends most of her time with her boyfriend called David. Dom aged 60, doesn't work because he has retired and he is disabled. He always looks at his aspects of his life like. Physical: He has to sit in a wheel chair. He rides in his and thinks it is fun. His granddaughter is looking after her. He goes doctors for check ups. He is exercising his upper body because he can't exercise his lower body. Intellectual: Dom has started to take chess clubs lessons. He has started to learn French. He has joined a basketball team. He is learning how to play basketball. He is learning how to play other sports so he can stay fit. Emotional: Dom has lost his wife in a car accident. The death of his wife affecting him for a long time. He has four grand children. He looks after three of them in his spare time. Social: Dom can't do things he dreamt to do along time ago because of his disability. He goes out a lot but can't do everything a normal person can do. He has lots of mates. Lots of his mates come and see him and see how he is doing. In school and at home I asked people what they think health and well-being means to them. I asked Junayed, my parents, my brothers, my friend Tom and my friend Ashlie. Here are the results of my health quiz.

Essay Atheism

Atheism Atheism is the belief in the absence of god or gods and that death marks the end of an individual’s existence. Given that they do not believe in the existence of a god or gods, their ethical goals are determined by secular, or nonreligious, aims and concerns; they are in complete control of their destiny. Most Atheists attribute their history to the Greek and Roman philosophers Epicurus, Democritus, and Lucretius. Even though they did not actually state that god or gods did not exist, they are considered the first Atheist writers. They merely stated that gods were not involved in the life of humans.However, Richard Dawkins is a well-known atheist and regarded as the father of modern Atheism. Over the years, there was a rise in Atheist believers. Thomas Hobbes doubted the literal value of religious books in the 18th and 19th centuries, Ludwig Feuerbach believed that God was invented by humans, and in the late 19th century, it rose again due to Charles Darwin’s th eory of evolution and other scientific advancements that came around. The secularist movement, also in the 19th century, came about to eradicate church involvement in state affairs. The reasons behind an individual’s beliefs in Atheism are usually personal.Many may choose to follow it because they feel that other religions are illogical and that there is not enough support to prove the existence of any god or gods. Additionally, they feel that religion brings about struggle and separation and weaken human rights and impede scientific research. In Atheism, they celebrate birth, marriage, and death. Naming ceremonies welcome babies into the world and family and friends attend. When people get married, it is a non-religious joining; it is extremely personal and reflects no religious rituals or any godly existence.All of their ceremonies are all personal and solidify their belief that they do not require gods or holy writings to dictate their lives or public/personal affairs. Whi le researching Atheism, I was a little skeptical; I have not always heard the best about atheists. The reason I picked this â€Å"religion†, or lack there-of, is because no one in class did a presentation on it and I was disappointed. I know that what I knew about it was most likely all biased opinion on a belief that many people hate. I was surprised at what I found and glad that I picked it. Atheism, I believe, is highly misunderstood, and hough followers do not have a belief in god or gods, they do, from what I understand, have faith. Faith in themselves. They believe in themselves to be strong enough to develop their own moral compass with out a guideline. I find that empowering. The way that they celebrate birth and marriage was beautiful in its own unique way. They personalize everything, and that makes everything so much more intimate and precious. I am not going to convert or anything like that, but I have developed a deeper understanding for a belief that I had once held in contempt.I hate to say that, but I really did, and I am happy to announce that I have educated myself for the better. Candomble An African-Brazilian religion, Candomble has about two million followers. It is a combination of various beliefs, also known as a syncretic religion. It contains elements of Christianity, particularly of Catholicism, but at its core are the traditional African beliefs of Yoruba, Fon, and Bantu. Roughly translated, Candomble means â€Å"dance in honor of the gods†, which explains why dance and music play such significant roles in this religion.They worship God, or Oludumare, and deities called orixas that serve Oludumare. They express themselves through dance and music and have no holy scriptures. Its roots can date back to slavery times in Brazil, and ever since then, it has develop into a very popular religion there, namely in Salvador da Bahia. Some followers want to rid the religion of its Christian â€Å"taint† and return it to its uncorrupted form. In Candomble, good and bad does not exist but bad acts do have their consequences.Each persons goal is to fulfill and carry out their own individual destiny which is controlled by the orixas. Orixas can be defined as ancestors, both recent and ancient. They are also regarded as spirits that can connect humans to the spirit world. A person’s personality is a reflection of his or her own orixa. A group or orixa’s are called Baba Egum, who regulate the moral code or guarantee the continuity of morals from one generation to the next. In Candomble, worship takes place in the form of dances and songs, which allow the orixa’s to enter their body.Both priests and priestesses lead them. Women play a significant role; women who are called â€Å"mothers of the holy one† lead services and train others to become priestesses. Temples, or terreiro, are their sacred places of worship and they have indoor and outdoor sections and designated places for t he gods. Candomble is a very spiritual religion that solidified its beliefs while being pressed down by the shackles of slavery. I did not intend to do my second religion on Candomble, but when I stopped to look at it, I absolutely caught my interest.I liked how the orixa’s could link humans to the spirit world; I have always been interested in that kind of stuff. I found this religion to be inspiring and exciting because it is an oral religion and so there are no written scriptures or books. I find it exciting because it is so highly centered on dance and music; more so than any other religion that I have come across. I cannot say that I had a biased opinion when coming into this religion, because I did not even know it existed. I enjoyed learning about it and from what I understand; the followers are very enthusiastic about their religion and remembering their ancestors.

Management and Leadership in Sport Case Study Example | Topics and Well Written Essays - 2000 words

Management and Leadership in Sport - Case Study Example The existence of the above attributes cannot lead to the assumption that a CEO is successful within a particular organization. However, it can be a positive indicator of his/ her professionalism and his/ her willing for success. Current paper examines particularly the issue of leadership in sports. The particular characteristics of management in the specific industry cannot be doubted. For this reason, it is necessary that all appropriate measures are taken in advance by the leader in the relevant organizations in order to avoid any potential failure or threat against the firm's interests. One of the main aspects of management in sport is the administration of funds granted by various organizations and institutions. Regarding this issue Chadwick et al. (2005, 328) stated that "sponsorships are failing because corporations do not recognize that they are complex and challenging to manage; in this context a failure to professionally manage sponsorships still poses a threat to their effectiveness". It should be noticed however that because of the complexity of tasks involved in the sport management, a series of appropriate models and theories are available to individuals that are interested in activating in the relevant sector. One of the main issues that need to be addressed when involving in sport management, is the management of risk which is closely related with the specific industrial sector. For this reason, Bennett et al. (2001) proposed the implementation of a crisis-management plan (CMP) "that is understood and regularly practiced by all staff members" (2001, 27) and that "could prove invaluable in the event of an actual crisis; since it is impossible to conduct a physical-activity program that is 100 percent risk free, all programs should have an appropriate CMP covering a wide range of potential crises" (Bennett et al., 2001, 27). However, in many cases risk in sports appears unexpectedly with no time for preparation or for application of an appropriate plan of activation. In these cases, successful leader would be able to effectively adapt the elements of the CMP to the conditions of the particular case so that for the problem to be resolved on time. In accordance with the above an appropriate c risis-management plan should be available within every short organization and should be applied when external events or unexpected changes occur that need to be handled immediately. In such a situation the competencies of the leader will be 'expressed' offering to the organization the chance to survive and be developed. Regarding the above it should be noticed that "the primary goal of crisis-management planning is to develop comprehensive, written contingency plans that are based on existing resources and operational capabilities and that will enable staff members to deal with crises effectively" (Bennett et al., 2001, 27). In other words, the above plans should be appropriately designed in order to meet the needs of the particular sport organization while their performance should be closely monitored in order to evaluate their

Property Law&Practice 2 Coursework Example | Topics and Well Written Essays - 2500 words

Property Law&Practice 2 - Coursework Example The main reason that leads to the formulation of part II of the agreement was to bring protection to the business tenants. A business tenant having protection by the act will not get any eviction simply by the receipt of notification to relinquish the house, or by the lapse of a fixed term of the tenancy evacuate the room or building. It is stipulated that the landlord, in consideration to evacuate the tenant, has to serve the tenant with an evacuation notice. The tenant, on the other hand, has to respond to, before any action including eviction can be carried out. On the same note, part II of the same act is applicable to the tenancy where the property being used obtains the protection. The act talks of an inclusion of the premises which includes those occupied by the tenant for the use of the business carried out by that tenant. The purpose might be for the specified business, or any other businesses carried out by the tenant. The act has some exceptions such as the one seen in S.4 3., for the company to improve that all the tenants take a lease period of more than six months. This is already applicable to all the tenants to ABC. The act does not provide a cover from the leases less than six months and have no scope for renewal. Even though both parties involved can agree on not to be covered, it is important to note that having a cover is very important, both to the business and its tenants, as well. Additionally, the tenancy that is granted by purpose of engagement by the guarantor has to be covered. Additionally, a tenancy that has obtained a grant by reason of occupation by the grantor gets excluded from the Act. This holds as long as there is clear agreement that states the purpose for which the tenancy exists. The condition of leasing of the building hall to the tenant who will then lease individual rooms to other businesses may prove productive in the long run. The tenant should take advantage of the fortification offered through the act. As a letting c ompany, the houses should be left under the control of the management. This will ensure maximum returns on the investment carried out. For ABC Company to make significant progress, it has to get a timely and accurate performance of the assets. It should also ensure that it gets market information relating to other people who deal in the same businesses. Any successful investor has to make sure that it embraces core assets management strategies. This has a pivotal role in ensuring that they make better investment decisions. They can also see to it that critical staff gets freed, and those left to manage the property do it diligent and efficiently. It is a common undertaking nowadays that most businesses experience fluctuating business cycles. This problem gets compounded by credit contractors and limited liquidity. Therefore, the company should seek accounting and finance services relating to the following scales; account receivable, Corporate Accounting/General Ledger, account payab le, portfolio accounting, as well as fund accounting. To avoid the risk incurred by fluctuations in business, ABC Ltd has to make sure that the terms of leases to do not rely on the profits and losses of the tenants. There are several ways that the property investment can be maximized. They include the following 1 Exit strategy: even though the business has already acquired the

Abortion Laws And Ethics in Research Assignment Example | Topics and Well Written Essays - 250 words

Abortion Laws And Ethics in Research - Assignment Example Thirdly, with the parent’s knowledge, abortion should only be carried out in the 1st trimester. However, if the pregnancy is in the second trimester, abortion should only be carried out for medical reasons in order to save the life of the mother after considering the health of the mother. This also applies in the third pregnancy where the life of the child should come first in case of imminent danger. However, the case was not argued in favor of the doctor who performed the abortion since abortion is a crime except when the mother of the child is in a medical danger. Based on the proceedings of this case, the doctor’s decisions on whether to carry on with the abortion or not was only valid during the first trimester. However, abortion in other trimesters was dependent on the mother’s health meaning that pregnancy could be terminated only to save the life of the mother (Mcbride, 2007). Part 2 The Tuskegee Syphilis research, which was conducted some decades back cannot be conducted today because the research endangers the lives of the participants and also discriminates participants based on gender. The public, which knew about the study, should have protested given that they have activism power to do so. The research is totally unethical since research ethics demands that a research that endangers the lives of the participants is not ethically right. In addition, full consent of the participants should also be sought.

End User System For Clean It services Assignment

End User System For Clean It services - Assignment Example The development of high powered desktop computer and simple user-friendly programming languages has prompted the computer programmers to assign the program development and the actual computing to the end users. This implies that instead of a centralized group of programmers developing an application completely, the user utilizes the tools provided by the programmer to develop a program or an application suited to his/her needs.There are two main approaches of End User Computing sections which are at different ends of a spectrum. The first is an approach in which the user is presented with queries and reports and invoked with simple commands and buttons. Secondly, the SQL administrators allow for end user involvement in various levels of computing which include the administration. Further research in End user computing is propelled by the need for interactive visualization, issues of ontology, pervasive computing and knowledge processing. The approaches connoted earlier together with the needs for the further research all attempt at centralizing human user interface into an understandable design. End User Computing in Small Businesses Small businesses are characterized by the unavailability of information system support and expertize. This is attributed to the complexity and high costs of the information management systems. Consequently, end user computing manifests itself due to the lack of IS, complexity and high cost of information system support (End-user computing: the adoption of an intellectual technology in corporate settings, 1988). In small businesses, there is a wide variety of application software that employs the system of end User Computing. These are word processors, web browsers, Electronic mails, Instant messaging, spreadsheets, database management systems, graphics, desktop publishing and website development. Spreadsheets are the backbone of each and every business, whether small or large. One of the most used spreadsheet application is the one contained in Microsoft Office package / suite called MS Excel. This application has the power to assist clerical, m anagerial, and administrative employees in handling large numerical data they experience each day. MS excel after customization using end user computing systems is used efficiently in preparing sales reports, budgets, financial statements, forecasts, and includes all other reports in which the data is able to be organized into rows and columns. Development of end user system by the user ensures that the above stated activities are manipulated easily by non-experts in using the specific applications. Since the application is developed at the business premises, there is reduced cost and at the same time high output and efficiency from the developed application. On the hand, MS Access is used in database management. This is a tremendously powerful tool in organizing data in any given database. Considering that database management is an extraordinarily complex activity which is prone to mismanagement in case of inexperienced and

Psychological Testing and Assessment Paper Essay - 1

Psychological Testing and Assessment Paper - Essay Example Psychological tests are important in the entire field of psychology and human behavior including counseling, family therapy and marriage. In counseling, a counselor may use psychological testing in interviewing clients to understand hidden yet crucial information that can aid in the effective treatment of the given client. Testing can also help a counselor observe behaviors of a client and assist in devising of techniques to absolve imminent challenges or problems faced. In family therapy, therapists can use psychological tests to administer questionnaires to the members of the troubled family. In addition, a therapist can use psychological tests to explore interests and attitudes of each family member usually through direct interaction, and identify dysfunctional elements resulting instability in the family (Cohen, Swerdlik & Sturnam, 2013). Marriage counselors can also make use of psychology tests in executing their functions. Counselors can use the test to determine values of the individual partners by simply observing behaviors of the partners during interaction. With psychological tests, marriage counselors are able to interview couples about the challenges they have realized in the marriage and efforts attempted to stabilize

Personal biography Essay Example | Topics and Well Written Essays - 500 words

Personal biography - Essay Example Armed with the knowledge and skill I gained from university and my determination to succeed, I began my career as an office clerk at Rainbow International Trading in Montreal. My intellect, expertise, and abilities promoted me to a supervisory position in less than a year. This new position widened the scope of my responsibility and in the process, furthered my strengths and competency. Wanting to build another career with a new organization, I served as a communication production assistant with the primary task of corresponding with stakeholders. Part of my job is the transacting with different financial institutions and the creation of spreadsheet reports utilizing my knowledge in accounting and expertise in Microsoft Excel. In 1999, I began to pursue a career in finance by joining the team of London Life as a financial security planning advisor. This position gave me a sense of pride and fulfillment as I was awarded the 1999 Honor Award being one of the only two members employed in less than two years to generate $2 million annual sales credit. To further enhance my skill in finance, I opted to become a sales assistant in RBC Investment Services (Asia) Limited. I went home to Hong Kong in 2001 to manage our family business. Currently, I am a Group Assistant manager overseeing the 2000 employees in our artificial flower manufacturing.

Loyalty Card Scheme Coursework Example | Topics and Well Written Essays - 6000 words

Loyalty Card Scheme - Coursework Example When the buyer joins the loyalty scheme they may be asked to complete a form which asks for details such as their name and address; these are subsequently entered into a database. Once a buyer has an entry in the database, further records of buyer buys can be added, so that eventually it is possible to build a profile of person buyer purchasing behaviour. This record of buyer purchase report can then be used to segment the retailer's buyer base, for reason of direct advertising and tailoring other marketing interactions and special offers to buyer desires. In exchange for registration, the buyer receives points that can be used in full or part payment for products or services. There has been considerable debate about the value of loyalty cards for both the consumer and the scheme's sponsor. Criticism can be grouped into those that cast doubt on whether what might merely be viewed as a modest discount arrangement, akin to electronic green shield stamps can generate buyer loyalty, and those who comment on the difficulties associated with the analysis of the buyer purchase data that retailers can collect through loyalty schemes. This article undertakes a case study based analysis of the Tesco Clubcard loyalty scheme. This loyalty scheme extends beyond the traditional model of a loyalty scheme in which buyers exchange modest rewards for buyer data and information, to the creation of a affiliation or brand web. Buyers are invited to engage with this web at a number of different levels. After a review of some of the earlier work on loyalty schemes, this article first describes elements of the Tesco Clubcard loyalty scheme, in terms of rewards, deals, and integrating channels. Finally, the article poses a number of research questions that extend beyond the more parochial assessments of the impact on loyalty scheme membership loyal behaviours, buyer value, and business performance, to the potential of loyalty schemes in building brand perceptions and experience. LITERATURE REVIEW Affiliation marketing shifts the focus of the marketing exchange from transactions to affiliations (Foss and Stone, 2001; Peck et al., 1999; Christopher et al., 1991; Buttle, 1996). Affiliation marketing recognizes that a stable buyer base is a core business asset. The essence and nature of affiliations and their business vale is summarizing in the concept of buyer loyalty, and its associated literature. The benefits of buyer loyalty to a provider of either services or products include: - lower buyer price sensitivity; - reduced expenditure on attracting new buyers; and - improved organisational profitability. Buyers may demonstrate their loyalty in any one of a number of ways; they may choose to stay with a provider, whether this continuance is defined as a affiliation or not, or they may increase the number of purchases or the frequency of their purchases or even both. They may also become advocates of the organisation concerned by playing a powerful role in the decision-making of others (Hallowell, 1996; Birgelen et al., 1997; Reichheld et al., 2000; Bolton et al., 2000). Loyalty schemes have become widespread in recent years. Byrom et al. (2001) recommend that there is over 150 such idea in the UK, resulting in the

Discourse on the Method by Rene Descartes Essay Example for Free

Discourse on the Method by Rene Descartes Essay Discourse on the Method is Descartes attempt to explain his method of reasoning through even the most difficult of problems. He illustrates the development of this method through brief autobiographical sketches interspersed with philosophical arguments. Part 1 contains various considerations concerning the sciences. First, all people possess good sense, the ability to distinguish truth from fiction. Therefore, it is not a lack of ability that obstructs people but their failure to follow the correct path of thought. The use of a method can elevate an average mind above the rest, and Descartes considered himself a typical thinker improved by the use of his method. Descartes benefited from a superior education, but he believed that book learning also clouded his mind. After leaving school, he set off traveling to learn from the great book of the world with an unclouded mind. He comes to the conclusion that all people have a natural light that can be obscured by education and that it is as important to study oneself as it is to study the world. In part 2, Descartes describes his revelation in the stove-heated room. Contemplating various subjects, he hits on the idea that the works of individuals are superior to those conceived by committee because an individuals work follows one plan, with all elements working toward the same end. He considers that the science he learned as a boy is likely flawed because it consists of the ideas of many different men from various eras. Keeping in mind what he has learned of logic, geometry, and algebra, he sets down the following rules: (1) to never believe anything unless he can prove it himself; (2) to reduce every problem to its simplest parts; (3) to always be orderly in his thoughts and proceed from the simplest part to the most difficult; and (4) to always, when solving a problem, create a long chain of reasoning and leave nothing out. He immediately finds this method effective in solving problems that he had found too difficult before. Still fearing that his own misconceptions might be getting in the way of pure reason, he decides to systematically eliminate all his wrong opinions and use his new method exclusively. In part 3, Descartes puts forth a provisional moral code to live by while  rethinking his views: (1) to obey the rules and customs of his country and his religion and never take an extreme opinion; (2) to be decisive and stick with his decisions, even if some doubts linger; (3) to try to change himself, not the world; and (4) to examine all the professions in the world and try to figure out what the best one is. Not surprising, Descartes determines that reasoning and searching for the truth is, if not the highest calling, at least extremely useful. For many years after his revelation, Descartes traveled widely and gained a reputation for wisdom, then retired to examine his thoughts in solitude. In part 4, Descartes offers proofs of the existence of the soul and of God. Contemplating the nature of dreams and the unreliability of the senses, he becomes aware of his own process of thinking and realizes it is proof of his existence: I think, therefore I exist (Cogito ergo sum). He also concludes that the soul is separate from the body based on the unreliability of the senses as compared with pure reason. His own doubts lead him to believe that he is imperfect, yet his ability to conceive of perfection indicates that something perfect must exist outside of himnamely, God. He reasons that all good things in the world must stem from God, as must all clear and distinct thoughts. Part 5 moves from discussion of a theory of light to theories about human anatomy. Descartes considers the fact that animals have many of the same organs as humans yet lack powers of speech or reason. He takes this difference to be evidence of humankinds rational soul. He considers the mysterious connection of the soul to the body and concludes that the soul must have a life outside the body. Therefore it must not die when the body dies. Because he cannot conceive of a way that the soul could perish or be killed, he is forced to conclude that the soul is immortal. In part 6, Descartes cautiously touches on possible conflicts with the church over his ideas about physical science. Finally, he implores his readers to read carefully, apologizes for writing in French rather than Latin, and vows to shun fame and fortune in the name of pursuing truth and knowledge.

Similarities Between Ghost Boy and Water for Elephants Essay Example for Free

Similarities Between Ghost Boy and Water for Elephants Essay The circus is a setting common to both the Iain Lawrence novel Ghost Boy and the 2011 film directed by Francis Lawrence Water for Elephants. The film and novel are similar in many ways. The circus during the Depression and the war provides and immediate similarity in the setting for both stories. Characters in both the film and the novel share similar traits and characteristics creating strong protagonists and antagonists. These characters are faced with similar conflicts as they embark on their journeys as circus workers. The setting is the most prominent commonality between the novel and the film. The physical setting of the circus and the hardships that accompany this lifestyle are realities in both stories. Traveling with the circus in these Depression era stories created a strong mood of desperation and conflict. Hunter and Green’s traveling circus of sideshow â€Å"Freaks† in Ghost Boy and the Benzini brothers band of sickly animals and brutal owner who terrorizes them, present circus life in both stories a a challenging one. This was an unforgiving environment offering no escape from the circumstances of circus life in these stories. Several characters from Water for Elephants and Ghost Boy have striking similarities. The protagonists from the movie and the novel are similar in many ways. Both Harold and Jacob are affected by very unlikely circumstances, that are out of their comprehension and grasp. Thus causing them to alter their decisions based on these unfortunate events. The characters Conrad from Ghost Boy and Rosy from Water for Elephants are the last hope for the resurrection of the circus. The elephants both have strong bonds that others can’t decipher. Both elephants show love towards their trainers as they foresee their salvation. Conrad although a kind and loving elephant was murdered harshly in the end of Ghost Boy for trampling a sideshow act. In Water for Elephants Rosy passed away peacefully of old age. These two unique characters mirror each other when it comes to other’s needs. The characters in both stories had to face conflicts and consequences which coincided to reveal the similarities between the elements. The main conflicts in the book and film are Person versus Self. Due to conditions at home Harold and Jacob were forced to leave. Jacob had to endure the loss of his parents and their fortune. Jacob’s father had allowed people to keep tabs on what they owe. When Jacob’s parents passed away the tabs were wiped clean and Jacob had no money and no where to go. This resulted in an inner debate within himself. Likewise, Harold who was continuously harassed, was forced with an inner controversy to stay or go. All in all both characters had to face similar decisions which play a major in the unfolding of the rest of their stories. In spite of several similarities in elements between these stories, their plots remain independent of each other. However Ghost Boy and Water for Elephants closely resemble each other in terms of several elements. The setting of each story provides perhaps the closest comparison, but the characters and the conflicts they face make these two stories much more alike than different.

Indian Cinema And Its Impact On Society Film Studies Essay

Indian Cinema And Its Impact On Society Film Studies Essay In our society there are many practices and traditions which are based on ignorance and which have withheld the progress of our society. Rigidity of caste system, untouchability, dowry system and purdah system have done enormous harm to our society. Cinema films can do a lot to eradicate these evils. They can be used for promoting national integration, Prohibition, intercaste marriages, family planning, eradication of illiteracy, etc. Such themes can help the transformation of our society. The cinema can be used as an instrument to help people get rid of obscurantism and also to guide them along the right path. It can help in remov ­ing ignorance from our society. Not only this, several much needed social reforms can be introduced and brought about with the help of the cinema. http://essaysandarticles.com/science/the-cinema%E2%80%94-its-impact-on-society/ There are variable views about the effects of cinema. Producers and financiers consider it as a tempting and lucrative business. For actors and actresses, it is a means to earn money and popularity among masses. The director, story-writer, song-writer and cinematographer take it as an art work. To some, it is an audio-visual translation of literatures and has its own message. As for government, it is a potential source of revenue and employment. For majority of cinema-goers, it is nothing but a cheap and interesting form of entertainment and pastime. Whatever may be the reason, cinema has occupied a major share of market for its cine lovers. http://www.preservearticles.com/201106127879/essay-on-the-effect-of-cinema-on-our-society.html Indian Cinema: Since its beginning with the film Raja Harish Chandra (1913), the cinema has remained the most powerful media for mass communication in India. Since its beginning with the film Raja Harish Chandra (1913), the cinema has remained the most powerful media for mass communication in India. Cinema has the ability to combine entertainment with communication of ideas. It has the potential appeal for its audience. It certainly leaves other media far behind in making such an appeal. As in literature, cinema has produced much which touches the innermost layers of the man. It mirrors the episodes in such a manner that leaves an impact on the coming generations. Cinema presents an image of the society in which it is born and the hopes, aspirations, frustration and contradictions present in any given social order. In the present era, cinema is getting replaced by small screen productions. Televised serials and programmes are replacing craze. They advertise and earn revenue for industry. Thus films telecast has become a source of further income for the industry and trade. Man has instincts, different thoughts flow which leave an effect on the minds. The person laughs with the films and tears with them. Scenes of Shaheed Bhagat Singh, a film by Raj Kumar Santoshi and Manoj Goswami makes people national-minded and sentimentally involved in the film show. The fim dialogues are occupying places in our real life. Dialogues of Mugle Azam found place in the normal interaction of people for a long time. People talked and walked like Prithvi Raj, the great king Akbar. In the same way, plays by Agha Hashat and Devdas by Sharat Chandra left a deep impact on the masses. In the same way, film Sholey created an imending effect on so many. http://www.preservearticles.com/201106127879/essay-on-the-effect-of-cinema-on-our-society.html Example of Bengali Cinema and how it portrays: Realism and Modernity are two words closely associated with Bengali cinema. Some of the greatest and among the most popular filmmakers of Bengal took realist genre of films to a new height, alongside reflecting modernist ideas. Realism and modernity go hand-in-hand in Bengali films, especially in the work of greats like Satyajit Ray and Ritwik Ghatak. Although defining modernity would mean at least a few more pages, for the sake of this essay, we would deduct it down to merely social, political and artistic modernization. Satyajit Rays magnum opus Pather Pancheli is one of the greatest examples of realist films portraying various elements of modernity. Inspired by Italian neo-realism (especially Vittorio De Siccas Bicycle Thief, 1948), Ray created his first film and a masterpiece reflecting the evolution and social change in Bengal and a modernization of ideas and concepts. In Pather Panchali, Ray talks about leaving old ideas behind and moving on. He talks about how over time, old ways of living, ancestral ideas and traditional lifestyle has become stale and needs to be changed. Apu, with his family, leaves his home and village at the end because the ancestral house held them behind. They moved to find a better way of living. They moved to get rid of the old house which couldnt help them in any way, but instead took their daughters life. This whole film is a transition from pre-modern to a modern way of living. Ray distributes several metaphors throughout the film metaphors of modernity and need for change. One important character which served as a metaphor for me was that of the old aunt. Shes old, tired and just wanders around the house doing nothing. Shes often told to go indicating shes not wanted in the house. The family is fed up of her just as theyre fed up of traditions and the same lifestyle theyd been living in the fear of famine, poverty and survival. The old aunt wanders, trying to find a place for herself, and when she doesnt, she dies. Ray shows death of old ideas. Ray wants change. He shows a need for change and a breakaway from traditions which are holding you back. He wants to show theres always a need for change. The old aunt is a mere metaphor for him to show how traditions have become stale. Charulata (1964), another one of the great films by Ray, also talks about change. But here, he sets it in an upper middle class Bengali society where a lonely housewife falls in love with her brother-in-law while they both encourage each other to write. He puts two different ideas of home and desire, literature and politics, pre-modernism and modernity face-to-face. Rays films have a humanistic touch. He uses his craft to get to the deepest part of human heart and extract out the emotions from there. Scenes like Apu throwing away the necklace Durga had stolen, Amal leaving home to avoid being unfaithful, Durga stealing food for her aunt add to the humanistic approach of Satyajit Rays work. Neo-realism is another thing that inspired Ray. According to me, its mainly because his stories were about society. He couldnt have made them in a fictional style because then they wouldnt be relevant to the society. His stories were not meant to be mere films, but a reality somewhere in time which needed to be imitated in Bengali society and which was a reflection of the same society he lived in. His characters were sketches of real people. They were close to real. For example, when you think Durga, you dont think of her as a two-dimensional good or evil character, but as a girl who existed and had different attributes to her personality just like everybody else. She wasnt a puppet. Similarly, Ritwik Ghataks films introduced different modern themes to the evolving society of Bengal such as alienation, isolation, need for home. In one of his most personal and also socially relevant films Ajantrik, Ghatak introduces the concept of alienation and isolation from the society. He shows a mans attachment to his car, an inanimate object and a troubled social life where he cant connect well to the people around him. Scenes like where the character Bimal is talking to his car, the car responding to him, him taking care of the car like a companion and not caring about what his society says, show how important a character Jagaddal (the car) is. Ghatak doesnt treat the car as a prop, but as a character itself. He tries to show the cars point of view; he wants to make us feel its presence thus implying the fact how relations have also evolved along with modernization of ideas and society; how people have become more involved with their property rather than fellow human beings. Similarly, in Subarnarekha (1965), Ghatak reflects on the feeling of home (along with many other sub-themes such as happiness, relations). His work has been about change, modernity and its effects and mainly, how partition has affected society and Ghatak himself. In Subarnarekha, he tells a story of a family moving to the bank of Subarnarekha River after the partition and how the girl Sita seeks happiness throughout the film. Moreover, he tells of her feeling at the new home. The river becomes the new home for her who she confides in her secrets, woes and happiness. From what I observed in Ghataks films, he believes that society has changed from being a community to more of a collective living of different individuals. I observed individualism in his work, and how people have turned from their fellows to nature or man-made beauty whether it is mountains and rivers to cars and property. I think there are many modernist elements found in both Satyajit Ray and Ritwik Ghataks films ranging from their content and themes (home, anthropomorphism, modernity itself) to their craft (use of POV shots, different style of cinematography, manipulating space and even the use of Brechtian elements). Conclusion It is always good and well groomed to see good subjects on cinema. They have a very positive and long-lasting effect on the minds whereas cheap and shabby movies affect the tender minds of audience very badly. There is general feeling that present day crimes are all due to effects of cinema. Besides open and demonstrative subjects throw tarnished messages. They spoil our culture, and society. Cinema and TV badly affect the health of the youngsters. They neglect studies and physical games to spend more time on this entertainment. School-going children and society children fail to make use of good impacts and are influenced by the bad part of the programmes on the air. The motive is not to discard cinema or TV telecast so easily. The desirable act will be to selective and choosy for programmes. Good movies should be seen by the students. The movies of TV shows should be very much restricted and for a fix time. The cinema exercises a great influence on the mind of the people. It has a great educative value. It can achieve splendid results in the field of expansion of education. There are certain subjects, such as science and geography, which can be more effec ­tively taught with the help of talkies. Lessons on road sense, rules of hygiene and civic sense can be taught to the students and the public as well in a very effective manner with the help of cinema pictures. Many successful experiments have been made in various countries on the utility of films as a means of education. Feature films have been produced for school and college students and students are being benefitted by them. Cinema films have the power to influence the thinking of the people. They have changed the society and social trends. They have introduced new fashions in society. They may be described as pace-setters. They can create a direct impact on our social life. Films can go a long way towards arousing national consciousness and also in utilising the energies of the youth in social reconstruc ­tion and nation-building by a skilful adaption of good moral, social and educative themes, and by introduction of popular sentiments, films can, to a great extent, formulate and guide public opinion

Cross-Dressing in Shakespeares Twelfth Night and As You Like It Essay

Cross-Dressing in Shakespeare's Twelfth Night and As You Like It In Shakespeare's plays Twelfth Night and As You Like It both of the lead female characters dress as men. Both plays are comedies and the change in gender is used as a joke, but I think it goes much deeper. A woman can become a man, but only if it is not permanent. The affect of the change cannot be too great because she must change back to female once everything is settled. They are strong female characters, but must become men to protect themselves and ultimately solve the problem of the play. In the book Desire and Anxiety: The Circulation of Sexuality in Shakespearian Drama Valerie Traub calls the characters, "the crossed-dressed heroine who elicits and enjoys multiple erotic investments" (Traub 17). They can only acts this way when they are dressed as men. They return to their passive and nonsexual ways when they change back to women's clothing. In both plays the women are not in their own lands, Viola being shipwrecked on a strange land and Rosalind being banished from the cour t and wandering in the forest. Both women disguise themselves as men for protection. On the way to the forest Celia says to Rosalind, â€Å"Now go we in content/ To liberty and not to banishment† (1.3.137-138). Liberty in this line is the freedom they get overcoming the restrictions of a female role (Erikson 22). Dressing as a man is the way the women protect themselves, but as the plays progress the roles they play as men begin to influencing their actions and attitudes. The definition of a man by what he wears is so strong that in Twelfth Night Orsino still refers to Viola as her male name Cersario even after he learns she is a woman and decides to marry her. "Cersario, come/ F... ...e roles are right. Men are manly taking care of their women by marrying them and women are in their correct roles under their husbands. Works Cited Erickson, Peter. Patriarchal Structures in Shakespeare’s Drama. Los Angeles: University of California Press, 1985. Greenblatt, Stephen general ed. Walter Cohen, Jean E. Howard, and Katharine Eiasman Maus eds. The Norton Shakespeare. New York: W.W. Norton and Company, 1997. Orgel, Stephen. Impersonations: The Performance of Gender In Shakespeare’s England. Cambridge: University Press, 1996. Traub, Valerie. Desire and Anxiety: Circulation of Sexuality in Shakespearean Drama. London: Routledge, 1992. Notes: More of the definition of a female’s role in Shakespearean England can be found at http://drama.pepperdine.edu/shakespeare/romeoandjuliette in the essay Female Sovereignty in Renaissance England.

Compiler Essay -- Computer Science Technology Essays

Compiler Compiler, in computer science, computer program that translates source code, instructions in a program written by a software engineer, into object code, those same instructions written in a language the computer's central processing unit (CPU) can read and interpret. Software engineers write source code using high level programming languages that people can understand. Computers cannot directly execute source code, but need a compiler to translate these instructions into a low level language called machine code. Compiler: How It Works Compilers collect and reorganize (compile) all the instructions in a given set of source code to produce object code. Object code is often the same as or similar to a computer's machine code. If the object code is the same as the machine language, the computer can run the program immediately after the compiler produces its translation. If the object code is not in machine language, other programs—such as assemblers, binders, linkers, and loaders—finish the translation. Most programming languages—such as C, C++, and Fortran—use compilers, but some—such as BASIC and LISP—use interpreters. An interpreter analyzes and executes each line of source code one-by-one. Interpreters produce initial results faster than compilers, but the source code must be re-interpreted with every use and interpreted languages are usually not as sophisticated as compiled languages. Most computer languages use different versions of compilers for different types of computers or operating systems; so one language may have different compilers for personal computers (PC) and Apple Macintosh computers. Many different manufacturers often produce versions of the same programming language, so compilers for a language may vary between manufacturers. Consumer software programs are compiled and translated into machine language before they are sold. Some manufacturers provide source code, but usually only programmers find the source code useful. Thus programs bought off the shelf can be executed, but usually their source code cannot be read or modified. When executing (running), the compiler first parses (or analyzes) all of the language statements syntactically one after the other and then, in one or more successive stages or "passes", builds the output code, making sure that statements that refer to other statements are referred ... ... sequence comparison methods. GAMS -- a high-level modeling system for mathematical programming problems. DISGCL -- an interpreter language based on plotting library DISLIN. Glish (within AIPS++ system) -- a language/environment for data acquisition/analysis. Isaac -- scientific calculator and programming language. MAX -- Xbase compiler with integrated database engine. MetaCard -- a multimedia authoring tool and GUI development environment. MSDL -- a scene description language for graphics research. Nickle -- a desk calculator language with powerful programming and scripting capabilities. PerlDL -- turn perl into an array-oriented, numerical language. ProvideX -- an object-oriented, business basic development environment. RLaB -- matrix oriented, interactive programming environment. S-Lang -- an interpreted language could be embedded into an extensible application. Soar -- a cognitive architectural framework and mode ls, and an AI programming language. ZPL -- a portable, high performance parallel programming language for computations. References www.programmersheaven.com www.compiler.net www.msn.encarta.com www.webopedia.com

New Media Artists on the Internet :: Internet Net World Wide Web Media

New Media Artists The enormous success and popularity of the Internet and new media as a whole have changed society in many ways. Artists have begun to use new media to deliver their works. As the artists use new media such as the Internet, the medium in which the work is delivered has become part of the artwork itself. In old media the book in which a story was printed is not part the literary piece of art. Ed Falco’s â€Å"Self-Portrait as Child with Father† and Olia Lialina’s â€Å"My Boyfriend Came Back From The War† are examples of McLuhan's message that the medium is the message. Both artworks are examples of new media art as defined by Lev Manovich in â€Å"The Language of New Media†. The introduction of new media art forms have changed the role of the artist, as the medium of digital art has now become the message itself making the individual ideas, perspectives, and narratives of the artist less important to the artwork as a whole. Marshall McLuhan is one of the first to articulate some of the social consequences of the great technological advances of the 20th Century. In his book â€Å"The Medium is the Message† from 1964 he introduces the idea that with the use of the new media as forms of communication it is the medium itself that is the message and he explains that, â€Å"This is merely to say that the personal and social consequences of any medium†¦result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology† (Liu 1). The message will therefore change according to the medium. As we will see with new media art, the message would clearly be different if Ed Falco’s â€Å"Self-Portrait as Child with Father† was read linearly in a traditionally printed book than when experienced in its actual online non-linear presentation. Olia Lialina’s â€Å"My Boyfriend Came Back From The War† is presented similarly as a n online non-linear artwork. These artworks are interactive in the sense that the reader must click on links to read the story, or using a traditional turn the reader must click the link to virtually turn the page. Since there are multiple links at the same time the different pages are read at different times and in different order from reader to reader. It is therefore the case that no two readers of the artworks will have the same experience and opinion about them.

A Welcome Address

Mr. Chairman, His Royal Highnesses, Ndi Nze an Ozo, Members of Igbo Council of Chiefs and Traditional Rulers, Distinguished Ladies and Gentlemen. Good evening. Eight years ago, a child was born in Dallas/Fortworth metroplex with just only seven members under the leadership of Mr. Chinedum Eguzouwa our first executive president. Today, that child has grown to the strength of 60 members and has the potential to grow more as the years go by. That child is UMUNNA BU IKE SOCIAL CLUB OF NIGERIA DALLAS/FORTWORTH. It is with great pleasure that I welcome you to this great occasion. I understand that there are many engagements in and around the city but you chose to be with us on this our 3rd induction party to witness why we are called UMUNNA BU IKE as young and dynamic club in Dallas. Tonight, we will induct ten families who were the lucky ones among many that applied. For those that were not admitted at the time of their interview, our reluctance in admitting you then did not mean that you were not qualified rather, it was based on the premises that our club does not engage on mass admission. Therefore, we encourage you to continue to reapply and on time so as to be among the very first ones to be interviewed. It is worth mentioning that to be considered for admission, you must be married and remain married because our club is built strongly on family values. To our new inductees, I welcome all of you to this great club. You will see for yourselves the difference between Umunna Bu Ike and any other club that may belong. You have made the best choice our your life in term of choosing a social club to belong. We will support and encourage you in our Umunna Bu Ike spirit. We encourage you to be steadfast in your marriage and uphold your family values that unites our club. You will be inducted tonight and we asked all your supporters to shower you with their love by spraying dollars on you as they merry with all of us tonight.. Our club is known to be pace setters in Dallas though too young. We have embarked on two Caribbean cruise, our last year picnic was second to none in comparison to any other club in Dallas, Our mother's event made history with our wives being picked up from their homes with limousine to the party site. This year, we are cruising to the eastern Caribbean to welcome our new inductees. Last year, under the chairmanship of Attorney Austin Uke, our youth wing is waxing so and strong some the highlights you will witness tonight. The club has also suffered some setbacks like many of the clubs in the city. Just three months ago, our club lost one of our pillars, a giant, man among men, a complete gentleman, a businessman, and a philanthropist in the person of late High Chief David Omenukor who slept with the lord on February 6, 2013. We ask that you continued to remember his family in your daily prayers and may I request your indulgence to ask for a moment of silence on his behalf. May we rise please. â€Å"May his soul rest in perfect peace†. Tonight, the chairman has assured me that all will be well and wants everyone to relax and watch the events as they unfold. We are prepared to entertain you with much to eat and drink, DJ Paulo is ready to with latest release to keep you on the dancing floor till dawn. Please drink moderately, and as you go home this morning, may Almighty God guide you safely. Thank you and remain blessed.

Does Right to Life Include Right to Die ? Essay

The assignment work bears the imprint of many people, and I express my gratitude to all those who have helped me and rendered their help in all the possible ways in a completion of my assignment.  No work can be successful without the guidance and blessing of elders and this work is no exception. It is a matter of immense pleasure to express my gratitude to my faculty Hon’ble Prof. S. K. Gaur for his guidance and excellent insights which gave direction andfocus to this paper. I thank him for lending his precious time in making this assignment anauthentic piece of work. He regularly guided me. I also owe sincere gratitude to the staff at library for always helping in the process of finding material and other sources for research. I am very grateful to my senior Mr. Animesh Kumar and all the individuals involved in the subgroup for their contributions and assistance in compiling this assignment and the recommendations that go with it: they are the outcome of an open, interactive and creative cooperation. I also thank social networking site for searching the required information in precise and as per needed. How I can forget to give credit and my satisfaction to my friends. My institution and family really supported me throughout in my endeavours to which I am honoured to thank. Protection of Life and Personal Liberty â€Å"Article 21 reads as: No person shall be deprived of his life or personal liberty except according to aprocedure established by law. † The phraseology may be negative, but it has conferred an obligation on the state to ensure good quality of life and a dignified life to the people, which is the positive aspect of the article. According to Bhagwati, J. , Article 21 â€Å"embodies a constitutional value of supreme importance in a democratic society. †Iyer, J. , has characterized Article 21 as â€Å"the procedural magna cartaprotective of life and liberty. This right has been held to be the heart of the Constitution, the most organic and progressive provision in our living constitution, the foundation of our laws. Article 21 secures two rights: * Right to life; and * Right to personal liberty. The Article prohibits the deprivation of the above rights except according to aprocedure established by law. Article 21 can only be claimed when a person is deprived of his â€Å"life† or â€Å"personal liberty† by the â€Å"State† as defined in Article 12. Violation of the right by a private individual is not within the preview of Article 21. Article 21 applies to natural persons. The right is available to every person, citizen or alien. Thus, even a foreigner can claim this right. Right to Life: An Introduction The term â€Å"life† as mentioned in the Article has been given a broad meaning by theSupreme Court. Right to Life does not merely mean the continuance of a person’s animalexistence but a quality of life. In the case of Kharak Singh v. State of Uttar Pradesh, theSupreme Court quoted with approval Field, J. ’s observation in Munn v. Illinois, and held: ‘By the term â€Å"life† as here used something more is meant than mere animal existence. The inhibition against its deprivation extends to all those limbs and faculties by which life is enjoyed. The provision equally prohibits the mutilation of the body by amputation of an arm or leg or the pulling out of an eye, or the destruction of any other organ of the body through which the soul communicates with the outer world. ’ In Sunil Batra v. Delhi Administration, the Supreme Court reiterated with theapproval the above observations and held that the â€Å"right to life† included the right to lead a healthy life so as to enjoy all faculties of the human body in their prime conditions. It would even include the right to protection of a person’s tradition, culture, heritage and all that gives meaning to a man’s life. It includes the right to live in peace, to sleep in peace and the right to repose and health. In P. Rathinam v. Union of India, the Supreme Court defined â€Å"Life† as follows:â€Å"the right to live with human dignity and the same does not connote continued drudgery. It takes within its fold some of the fine graces of civilization which makes life worth living and that the expanded concept of life would mean the tradition, culture and heritage of the person concerned. In Olga Tellis, the Supreme Court has emphasized that the term â€Å"life† in Article 21 is not only restricted to mere animal existence of a person. It means something more and â€Å"the inhibition against the deprivation of life extents to all those limits and faculties by which life is enjoyed. † No Right to Die or Commit Suicide Can the right to life be interpreted to such an extent which leads to its self destruction or self opposition? That is, can it include within its ambit the right not to live or the right to die? The wordEuthanasia comes from the Greek – â€Å"Euthanatos† derived from the words ‘eu’ meaning good and ‘thanatos’meaning death. It is the intentional killing by act or omission of a dependant human being for his or her alleged benefit. Somehow the meaning of Euthanasia is explained in light of suicide while suicide is, many agree, considered as murder except that it is the victim who is the author himself. One of its kinds is assisted suicide which happens when someone provides an individual with the information, guidance, and means to take his or her own life with the intention that they will be used for this purpose. â€Å"The word â€Å"euthanasia† is somewhat ambiguous and has several possible meaning. Hence it is appropriate to explain what we mean by the term whenever it is used. For the purpose of this assignment, euthanasia will mean the act of ending the life of a person from compassionate motives, when he is already terminally ill or, when his suffering has become unbearable† Euthanasia is the intentional premature termination of another person’s life either by direct intervention (active euthanasia) or by withholding life-prolonging measures and resources (passive euthanasia), either at theexpress or implied request of that person (voluntary euthanasia), or in the absence of such approval (non-voluntary euthanasia). Involuntary euthanasia – where the individual wishes to go on living – is aneuphemism for murder. Passive euthanasia is usually defined as withdrawing medical treatment with a deliberate intention ofcausing the patient’s death. For example, if a patient requires kidney dialysis to survive, not giving dialysisalthough the machine is available, is passive euthanasia. Similarly, if a patient is in coma or on a heart lungmachine, withdrawing of the machine will ordinarily result in passive euthanasia. Similarly not giving lifesaving medicines like antibiotics in certain situations may result in passive euthanasia. Denying food to a person in coma may also amount to passive euthanasia. Euthanasia and Suicide were clearly defined in the case NareshMarotraoSakhre v. Union of India J. Lodha stated- â€Å"Suicide by its very nature is an act of self-killing or self-destruction, an act of terminatingone’s own act and without the aid or assistance of any other human agency while Euthanasia or mercy killingon the other hand implies the intervention of other human agency to end the life. Mercy killing is therefore notsuicide and an attempt at mercy killing is not covered by the provisions of Section 309. The two concepts areboth factually and legally distinct. Euthanasia or mercy killing is nothing but homicide whatever thecircumstances in which it is performed. † Section 309 of the Indian Penal Code1860, punishes a person convicted of attempting to commit suicide. There had been difference of opinion on the justification of this provision to continue on the Statute Book. The question came for consideration for first time before the High Court of BombayinState of Maharashtra v. MarutiSripatiDubal. In this case the Bombay High Court heldthat the right to life guaranteed under Article 21 includes right to die, and the Hon’ble High Court struck down Section 309 of the IPC which provides punishment for attempt to commit suicide by a person as unconstitutional. Further in ChennaJagadeeswar v. State of A. P. , the Andhra Pradesh High Court held that the right to die is not a fundamental right under Art. 21 and hence Section 309 of I. P. C is not unconstitutional. In P. Rathinam v. Union of Indiaa Division Bench of the Supreme Court,supporting the decision of the High Court of Bombay in MarutiSripatiDubal Case, heldthat under Article 21 right to life also include right to die and laid down that section 309 of Indian Penal Court which deals with ‘attempt to commit suicide is a penal offence’ unconstitutional. A five-judge Constitution Bench of the Supreme Court in GianKaur v. State ofPunjab,overruled the decision of the Division Bench in the above stated case and has putan end to the controversy and ruled that Section 309 of IPC was neither violative of Article 21nor Article 14. The court held that the â€Å"right to life† under Article 21 did not include â€Å"the right to die. † As observed by Justice J. S. Verma :â€Å"Any aspect of life which makes it dignified may be read into Article 21 of the Constitution but not that which extinguishes it and is therefore inconsistent with the continued existence of life resulting in effacing the right itself†. ‘Right to life’ is a natural right embodied in Art. 21 but suicide is an unnatural termination or extinction of life and, incompatible and inconsistent with the concept of ‘right to life’. Referring to the protagonists of euthanasia’s view that existence in persistent vegetative state was not a benefit to the patient of terminal illness being unrelated to the principle of ‘sanctity of life’ or to the ‘right to live with dignity’ the Court said that this argument was of no assistance to determine the scope of Article 21 of the Constitution for deciding whether the guarantee of ‘right to life’ therein includes the ‘right to die’. The Court made it clear that the ‘right to life’ including the right to live with human dignity would mean the existence of such right upto the end of natural life. This also includes the right to a dignified life upto the point of death including a dignified procedure of death. This may include the right of a dying man to also die with dignity when his life is ebbing out. But the ‘right to die’, with dignity at the end of life is not to be confused with the ‘right to die’ an unnatural death curtailing the natural span of life. The court reiterated that the argument to support the views of permitting termination of life in such cases (dying man who is terminally ill or in a vegetative state) by accelerating the process of natural death when it was certain and imminent was not available to interpret Art. 1 to include therein the right to curtail the natural span of life. ARUNA RAMCHANDRA SHANBAUG v. UNION OF INDIA Recently,Passive euthanasia has been made legal in India. On 7 March 2011 the Supreme Court of India legalised passive euthanasia by means of the withdrawal of life support to patients in a permanent vegetative state. The decision was made as part of the verdict in a case involving ArunaShanbaug, who has been in a vegetative state for 37 years at King Edward Memorial Hospital. Facts: Aruna Ramachandra Shanbaug was a staff Nurse workingin King Edward Memorial Hospital, Parel, Mumbai. On the evening of 27th November, 1973 she was attackedby a sweeper in the hospital who wrapped a dog chain around her neck and yanked her back with it. He triedto rape her but finding that she was menstruating, he sodomized her. To immobilize her during this act hetwisted the chain around her neck. The next day on 28th November, 1973 at 7. 45 a. m. a cleaner found herlying on the floor with blood all over in an unconscious condition. It is alleged that due to strangulation by thedog chain the supply of oxygen to the brain stopped and the brain got damaged. She was bed ridden for past 37 years. The Court rejected active euthanasia by means of lethal injection. In the absence of a law regulating euthanasia in India, the court stated that its decision becomes the law of the land until the Indian parliament enacts a suitable law. Active euthanasia, including the administration of lethal compounds for the purpose of ending life, is still illegal in India, and in most countries. While rejecting Pinki Virani’s plea for Aruna Shanbaug’s euthanasia, the court laid out guidelines for passive euthanasia. According to these guidelines, passive euthanasia involves the withdrawing of treatment or food that would allow the patient to live. As India had no law about euthanasia, the Supreme Court’s guidelines are law until and unless Parliament passes legislation. The following guidelines were laid down: 1. A decision has to be taken to discontinue life support either by the parents or the spouse or other close relatives, or in the absence of any of them, such a decision can be taken even by a person or a body of persons acting as a next friend. It can also be taken by the doctors attending the patient. However, the decision should be taken bona fide in the best interest of the patient. 2. Even if a decision is taken by the near relatives or doctors or next friend to withdraw life support, such a decision requires approval from the High Court concerned. 3. When such an application is filed the Chief Justice of the High Court should forthwith constitute a Bench of at least two Judges who should decide to grant approval or not. A committee of three reputed doctors are to be nominated by the Bench who will give report regarding the condition of the patient. Before giving the verdict a notice regarding the report should be given to close relatives and the State. After hearing the parties, the High Court can give its verdict. CONCLUSION Euthanasia, too, is a controversial subject, not only becausethere are many different moral dilemmas associatedwith it, but also in what constitutes its definition. Atthe extreme ends of disagreement, advocates sayeuthanasia, also known as physician aid in dying, orphysician assisted suicide, is a merciful method of death. At the other end are opponents of euthanasia, who mayconsider this method as a form of murder. After the detailstudy of various states legislations and the detail study ofthe cases, still the matteris a question of debate that whether Euthanasia is asuicide or dignified end of life. Many state legalize Euthanasiabut in the high profile state as well as in IndiaEuthanasia is not permitted even after their broaderverdict that right to life means dignified life and this rightto life include dignified end of life too. To provide an ultimate healing touch for the dying, thelogical, the common sense, the compassionate approachfor Euthanasia can be legalized by the interference of lawand legislation for the permissive Euthanasia society. And so far as the misuse is concern it is known that everyboon possesses some curse, even Code of MedicalEthics (Sec. 33 of Indian Medical council Act 1956) mayalso be treated as a safeguard while legalize Euthanasia as a safeguard for the curse. Thus this right to dignified end of life should bebestowed upon the individuals, family, physicians and thesociety at large with necessary dogmatic mechanism. Adecision in time can avoid torment to the dying, canrelease recourses to save other retrievable lives andavert emotional and fiscal agony to the survivors.